Jeffrey Harris Email & Phone Number

Revamped global marketplace, e-commerce, and digital strategy as consultant to diverse businesses from CPG, to consumer products, to SaaS clients. Led innovative projects and designed scalable growth marketing plans to drive brand awareness, digital traffic, and revenue. • Implemented new email journey strategy and grew monthly revenue by over $250k in first two months with revenue increasing MoM by 40% due to better targeting and increasing CVR to 22% for a women’s health product company. • Launched global e-commerce for Aqua Lung, introducing SEOs, growing revenue 60% on marketplace, and surpassing target revenue by over 100% in first 6 months. • Designed scalable marketplace strategy for major beverage company, adding to B2B grocery store revenue and rapidly growing sales by 42%.• Revamped product market strategies, GTM and product roadmap strategies that delivered a $6M ARR increase for a SaaS platform.

Vienna, At

Fully direct the North American business unit as well as global e-commerce channel. Develop go-to-market product strategies, leading and scaling team of 25 global members for growth. Launch B2B marketplaces in North America with bold objective to become authoritative voice in kids’ bike space and lead innovative new ways to tell product stories, connecting to consumers in meaningful ways. Oversee revenue and contribution margin of NA and D2C global business and digital marketing, including performance marketing and paid advertising. • Led North America regional and global DTC growth of 60% YoY in 2022, increasing AOV and contribution margin for each channel. • Grew digital subscribers 95% YoY by driving new customer acquisition and retention strategies. Marketed to existing customers, increasing repeat purchase rate to 45% and reducing costs of customer acquisitions.• Achieved 8 to 9 return on advertising spend for programmatic buying after gaining consensus with leaders to invest in effective advertising campaigns, scaling marketing processes and targeting audiences to reach all customer acquisitions.

Miramar Beach, Florida, Us

Drove scalable growth strategies for D2C and marketplaces as chief creative director and leader, growing company rapidly and enabling subsequent sale of business. Oversaw all brand marketing, storytelling, and performance marketing through diverse digital and material content, generating massive impact on sales and revenue. Designed Board Finder Quiz algorithm, collecting and leveraging customer data to transform brand marketing, site merchandising, and website navigation. • Increased sales 400% in D2C business by bringing new products to market, engaging in strategic merchandising, and advertising in diverse places to reach larger target audiences.• Increased sales marketplace sales from $3M to $19M by revamping merchandise, operational, and marketing strategies for this channel.• Achieved customer retention rate of 30% by redesigning and updating boards every year, producing new special edition boards and video content, and creating novel accessories attractive to customer journeys and lifestyles.

Sophia Antipolis - Valbonne, Provence-Alpes-Côte D'Azur, Fr

Conducted audit of current marketplace strategies and created new ones for the company's various brands and regions’ digital commerce to maximize efficiencies and revenue. Developed roadmap for company’s first Global DTC rollout of all of the group’s brands (Aqua Lung, Aqua Sphere, MP Michael Phelps and Stohlquist) and regional ecommerce operations on the Shopify Plus platform. Also, created the organization and staffing plans to support the new business as well as all marketing efforts related to digital commerce (SEO, Email, PPC, Social, etc.).Redesigned the company's marketplace strategy leading to more than 100% in the channel, buy developing new MAP and internet selling policies. Bringing down the number of authorized sellers from 32 to 2, and giving them exclusivity on certain products to drive increased marketing spend and sales.

Buffalo, New York, Us

Originated global digital marketing strategies and built new internal e-commerce platform end-to-end for company with over 2,000 licenses, providing field caps for MLB, NFL, and NBA organizations. Grew and developed digital marketing team of 2 to 11, earning recognition for collaboration, goal alignment, high-level communications, and empathetic support by end of 2018. Introduced US commerce infrastructure in Mexico, Japan, and Australia.• Built and launched new company website within 5 months, drawing over 200% more traffic, and connected with customers through social media, increasing Instagram followers from 25,000 to over 400,000.• Created regional data packets generated from website metrics for B2B sales reps to bring to retailers, providing transparent, quantifiable product data and partnering with store owners to deliver revenue growth opportunities.

Fort Worth, Tx, Us

Transformed operations for all of marketing and led creative direction and marketing, including B2B and D2C communications, with focus on social media presence to connect with target audiences. Established marketing as essential business priority and ensured all business accounts promoted prioritized styles in-store. Spearheaded large-scale operations at major events, delivering product stories to consumers to increase brand awareness through innovative new content marketing. • Created and launched new e-commerce platform. Negotiated contracts with diverse ambassadors, signing deals with influencers in music, rodeo, and western lifestyle spaces.• Delivered product packages to ambassadors, creatively developing influencer marketing.

Relaunched Ben Hogan golf brand as principal director of creative strategy and essential member of senior leadership team. Implemented new channel communications, e-commerce platforms, and product go-to-market strategies. • Built out new company website, increasing customer online engagement by over 50% in first 2 months, and created digital strategy amplifying social media engagement 1,500% in first 6 months. • Recruited 3 leading professional golfers on PGA tour to play with Ben Hogan iron clubs at no charge, increasing brand awareness with no marketing expenses.

Launched brand globally in Japan, Australia, South Africa, UAE, and Europe, leading creative direction internationally and driving all marketing and e-commerce strategic planning. Developed professional understanding of different channel interactions and tensions. Launched weekly e-mail communications to drive customer acquisition while rapidly growing social media presence.• Navigated P&L, marketing, and website development for diverse international regions to expand brand recognition, increasing global revenue from $95M to $125M.

New York, Us

Account Executive for golf and tennis for the Northern California Area.

Carlsbad, California, Us

Bachelor Of Science, Health And Sport Science

Studied Chemical And Petroleum Engineering

Master Of Business Administration, Marketing And Finance