Jeffrey Harris

Jeffrey Harris Email and Phone Number

Fractional CMO | Growth Marketing | Strategic Brand Storytelling | Customer Acquisition | Ecommerce & Digital Transformation | Profitability & Growth @
Jeffrey Harris's Location
Pinehurst, North Carolina, United States, United States
Jeffrey Harris's Contact Details
About Jeffrey Harris

With a proven track record of identifying and acting on new strategies that drive exponential growth, I have earned a reputation as an essential leader who drives creative direction for branding initiatives, develops products, and launches new sales channels. By developing company websites, diverse video content, and a social media presence to construct a compelling brand narrative, I help consumers understand how our brands connect to their lives. I’m extremely proud of aligning organizations, introducing digital platforms that transform marketing strategies, and leading progress toward revenue goals. As Managing Director of North America and Global e-Commerce/Digital Marketing at woom GmbH, I built an exceptional team, fostering a culture of “right fit” team building that drives engagement, motivation, and professional growth. Some highlights from my career include: • Implemented new marketing automation strategy and grew monthly revenue by over $250k in first two months with revenue increasing MoM by 40% due to better targeting and increasing CVR to 22% for a women’s health company. • Gained consensus with executives at woom GmbH to launch a special edition pink bike in October 2022 that sold out completely in Europe within three weeks and generated significant excitement for the brand, enabling woom to surpass all sales estimates for every other bike model and color.• Amplifying customer acquisition at woom by executing a successful digital communications campaign that attained email open rates of 60% and attracted new customers through referrals that contributed to 20% of company revenue.• Delivering product storytelling through photography, videography, and blogs and creating long-form video content with brand ambassadors using products and accessories that generated a significant impact on sales and revenue by increasing AOV and repeat purchase rates to drive increased CLV for BOTE.I value learning about new projects and connecting with other innovators in the brand marketing space. If you would like to connect, please contact me at jharrisou@gmail.com.AREAS OF EXPERTISEBrand AwarenessP&L ResponsibilitiesRetail Merchandising Social Media StrategyPerformance MeasuresSEO & Content StrategiesTeam Building & LeadershipNew Business Developmente-Commerce Growth StrategyIntegrated Marketing ProgramsEcommerce Platforms - Shopify, Magento, SAP Commerce

Jeffrey Harris's Current Company Details
JSH Digital Consulting

Jsh Digital Consulting

Fractional CMO | Growth Marketing | Strategic Brand Storytelling | Customer Acquisition | Ecommerce & Digital Transformation | Profitability & Growth
Jeffrey Harris Work Experience Details
  • Jsh Digital Consulting
    Fractional Cmo | Digital Commerce Consulting
    Jsh Digital Consulting Jan 2019 - Present
    Revamped global marketplace, e-commerce, and digital strategy as consultant to diverse businesses from CPG, to consumer products, to SaaS clients. Led innovative projects and designed scalable growth marketing plans to drive brand awareness, digital traffic, and revenue. • Implemented new email journey strategy and grew monthly revenue by over $250k in first two months with revenue increasing MoM by 40% due to better targeting and increasing CVR to 22% for a women’s health product company. • Launched global e-commerce for Aqua Lung, introducing SEOs, growing revenue 60% on marketplace, and surpassing target revenue by over 100% in first 6 months. • Designed scalable marketplace strategy for major beverage company, adding to B2B grocery store revenue and rapidly growing sales by 42%.• Revamped product market strategies, GTM and product roadmap strategies that delivered a $6M ARR increase for a SaaS platform.
  • Woom
    Managing Director North America, Global E-Commerce And Digital Marketing
    Woom Sep 2021 - 2023
    Vienna, At
    Fully direct the North American business unit as well as global e-commerce channel. Develop go-to-market product strategies, leading and scaling team of 25 global members for growth. Launch B2B marketplaces in North America with bold objective to become authoritative voice in kids’ bike space and lead innovative new ways to tell product stories, connecting to consumers in meaningful ways. Oversee revenue and contribution margin of NA and D2C global business and digital marketing, including performance marketing and paid advertising. • Led North America regional and global DTC growth of 60% YoY in 2022, increasing AOV and contribution margin for each channel. • Grew digital subscribers 95% YoY by driving new customer acquisition and retention strategies. Marketed to existing customers, increasing repeat purchase rate to 45% and reducing costs of customer acquisitions.• Achieved 8 to 9 return on advertising spend for programmatic buying after gaining consensus with leaders to invest in effective advertising campaigns, scaling marketing processes and targeting audiences to reach all customer acquisitions.
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  • Bote
    Vp Of Marketing And E-Commerce
    Bote May 2020 - Sep 2021
    Miramar Beach, Florida, Us
    Drove scalable growth strategies for D2C and marketplaces as chief creative director and leader, growing company rapidly and enabling subsequent sale of business. Oversaw all brand marketing, storytelling, and performance marketing through diverse digital and material content, generating massive impact on sales and revenue. Designed Board Finder Quiz algorithm, collecting and leveraging customer data to transform brand marketing, site merchandising, and website navigation. • Increased sales 400% in D2C business by bringing new products to market, engaging in strategic merchandising, and advertising in diverse places to reach larger target audiences.• Increased sales marketplace sales from $3M to $19M by revamping merchandise, operational, and marketing strategies for this channel.• Achieved customer retention rate of 30% by redesigning and updating boards every year, producing new special edition boards and video content, and creating novel accessories attractive to customer journeys and lifestyles.
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  • Aqua Lung
    Digital Consultant
    Aqua Lung Feb 2019 - Sep 2019
    Sophia Antipolis - Valbonne, Provence-Alpes-Côte D'Azur, Fr
    Conducted audit of current marketplace strategies and created new ones for the company's various brands and regions’ digital commerce to maximize efficiencies and revenue. Developed roadmap for company’s first Global DTC rollout of all of the group’s brands (Aqua Lung, Aqua Sphere, MP Michael Phelps and Stohlquist) and regional ecommerce operations on the Shopify Plus platform. Also, created the organization and staffing plans to support the new business as well as all marketing efforts related to digital commerce (SEO, Email, PPC, Social, etc.).Redesigned the company's marketplace strategy leading to more than 100% in the channel, buy developing new MAP and internet selling policies. Bringing down the number of authorized sellers from 32 to 2, and giving them exclusivity on certain products to drive increased marketing spend and sales.
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  • New Era Cap
    Senior Director Of E-Commerce
    New Era Cap 2017 - 2019
    Buffalo, New York, Us
    Originated global digital marketing strategies and built new internal e-commerce platform end-to-end for company with over 2,000 licenses, providing field caps for MLB, NFL, and NBA organizations. Grew and developed digital marketing team of 2 to 11, earning recognition for collaboration, goal alignment, high-level communications, and empathetic support by end of 2018. Introduced US commerce infrastructure in Mexico, Japan, and Australia.• Built and launched new company website within 5 months, drawing over 200% more traffic, and connected with customers through social media, increasing Instagram followers from 25,000 to over 400,000.• Created regional data packets generated from website metrics for B2B sales reps to bring to retailers, providing transparent, quantifiable product data and partnering with store owners to deliver revenue growth opportunities.
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  • Westmoor Manufacturing
    Head Of Marketing And E-Commerce
    Westmoor Manufacturing May 2015 - May 2017
    Fort Worth, Tx, Us
    Transformed operations for all of marketing and led creative direction and marketing, including B2B and D2C communications, with focus on social media presence to connect with target audiences. Established marketing as essential business priority and ensured all business accounts promoted prioritized styles in-store. Spearheaded large-scale operations at major events, delivering product stories to consumers to increase brand awareness through innovative new content marketing. • Created and launched new e-commerce platform. Negotiated contracts with diverse ambassadors, signing deals with influencers in music, rodeo, and western lifestyle spaces.• Delivered product packages to ambassadors, creatively developing influencer marketing.
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  • Ben Hogan Golf Equipment Company
    Director Of Marketing And E-Commerce
    Ben Hogan Golf Equipment Company Sep 2014 - May 2015
    Relaunched Ben Hogan golf brand as principal director of creative strategy and essential member of senior leadership team. Implemented new channel communications, e-commerce platforms, and product go-to-market strategies. • Built out new company website, increasing customer online engagement by over 50% in first 2 months, and created digital strategy amplifying social media engagement 1,500% in first 6 months. • Recruited 3 leading professional golfers on PGA tour to play with Ben Hogan iron clubs at no charge, increasing brand awareness with no marketing expenses.
  • Adams Golf
    Global Marketing And E-Commerce Manager
    Adams Golf Jun 2011 - Sep 2014
    Launched brand globally in Japan, Australia, South Africa, UAE, and Europe, leading creative direction internationally and driving all marketing and e-commerce strategic planning. Developed professional understanding of different channel interactions and tensions. Launched weekly e-mail communications to drive customer acquisition while rapidly growing social media presence.• Navigated P&L, marketing, and website development for diverse international regions to expand brand recognition, increasing global revenue from $95M to $125M.
  • Polo Ralph Lauren
    Account Executive
    Polo Ralph Lauren Jan 2011 - Jun 2011
    New York, Us
    Account Executive for golf and tennis for the Northern California Area.
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  • Callaway Golf Company
    Director Of College, Amateur And Junior Golf
    Callaway Golf Company May 2007 - May 2010
    Carlsbad, California, Us
    View
  • Golf Coaches Association Of America (Gcaa)
    Director Of Marketing
    Golf Coaches Association Of America (Gcaa) Aug 2003 - Jun 2007
  • University Of Oklahoma Athletic Department
    Assistant - Director Of Events
    University Of Oklahoma Athletic Department Aug 2000 - Feb 2003

Jeffrey Harris Skills

Sports Marketing Marketing Public Relations Email Marketing Marketing Strategy Press Releases Advertising Sports Sponsorship Event Management Merchandising Management Marketing Communications Social Media Brand Awareness Social Media Marketing Retail Golf Budgets Online Marketing Marketing Management Brand Development Integrated Marketing Brand Management E Commerce International Marketing Strategic Communications Media Planning Interactive Marketing Corporate Communications Product Marketing Direct Marketing Business Development Digital Marketing Contract Negotiation Web Content Management Strategy Web Development Strategic Planning Project Management Leadership Communications Strategy Business Strategy Sales Management Digital Strategy Search Engine Optimization User Experience Strategic Partnerships Team Building Sales Operations Sales Presentations Sporting Goods Partnerships Trade Shows Sales

Jeffrey Harris Education Details

  • University Of Oklahoma
    University Of Oklahoma
    Health And Sport Science
  • Colorado School Of Mines
    Colorado School Of Mines
    Studied Chemical And Petroleum Engineering
  • Oklahoma Christian University
    Oklahoma Christian University
    Marketing And Finance

Frequently Asked Questions about Jeffrey Harris

What company does Jeffrey Harris work for?

Jeffrey Harris works for Jsh Digital Consulting

What is Jeffrey Harris's role at the current company?

Jeffrey Harris's current role is Fractional CMO | Growth Marketing | Strategic Brand Storytelling | Customer Acquisition | Ecommerce & Digital Transformation | Profitability & Growth.

What is Jeffrey Harris's email address?

Jeffrey Harris's email address is jh****@****.ou.edu

What schools did Jeffrey Harris attend?

Jeffrey Harris attended University Of Oklahoma, Colorado School Of Mines, Oklahoma Christian University.

What skills is Jeffrey Harris known for?

Jeffrey Harris has skills like Sports Marketing, Marketing, Public Relations, Email Marketing, Marketing Strategy, Press Releases, Advertising, Sports, Sponsorship, Event Management, Merchandising, Management.

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