Lead a team responsible for leveraging big data and decision sciences to maximize revenue throughput and self-service efficiency of United's digital channels by delivering relevant content and experiences to our customers.

• Negotiated contracts with third party companies and outsourcing vendors including eCommerce, CRM, off-shore support and development teams to secure best negotiated offer.• Managed team of off-shore developers to facilitate efficient product development timelines and scope to meet market demands.• Developed/Managed CRM strategy to optimize customer satisfaction and lifetime value by analyzing sales conversions based on communications frequency and responsiveness.• Modeled marketing initiatives based on web analytics click-stream data, testing platform and publicly available data from reputable third parties.• Identified and led website engagement improvements which increased average pagesviews per visit by 25% while reducing bounce rate by 16%.• Designed and implemented Google Analytics strategy to track website interactions, including goal completions and transactions.• Recommended new pricing strategy for download insurance product which yielded a 12% increase in contribution.• Managed and executed website test to optimize page layout and content resulting in a 12% increase in downloads and 7% increase in valid email addresses.• Identified key recommendations in overall website redesign which drove a 22% increase in sales.• Managed and executed website test to optimize call to action resulting in 12% increase in conversions.• Managed PPC bidding strategy for Google AdWords and Yahoo! Advertising using logarithmic regression to grow ROI from 23% to 119%.• Optimized pay-per-click landing pages to reduce AdWords CPC by 34% while maintaining or improving ad positions.• Designed and analyzed product survey leading to recommendations which improve email marketing messaging resulting in a 26% increase in sales.• Designed and implemented database architecture for website data mining and database marketing.• Managed website transition from static HTML pages to dynamic pages.• Designed web-based support process to reduce support costs by an estimated 60%.

• Design and implement Microsoft SharePoint content management strategy to streamline content creation and modification process.• Designed SharePoint XML process enabling Business users to increase the volume of campaign landing pages by more than 560% and driving more personalized/targeted customer communication.• Designed and executed static content migration plan decoupling content from the continental.com application driving more efficient content creation and publishing processes.

Private investment group for real estate and venture capital opportunities.

• Developed and designed eCommerce solutions to solve customer needs from detailed design documents based upon approved requirements and use case scenarios.• Assessed risk during change management/configuration management process.• Developed mitigation plans based upon frequency vs. impact risk factors.• Managed shared website hosting servers to ensure client website reliability and performance.