Harrison Boyd

Harrison Boyd Email and Phone Number

Lifecycle / CRM Strategy / Retention @ Understood
Harrison Boyd's Location
Newburgh, Indiana, United States, United States
Harrison Boyd's Contact Details
About Harrison Boyd

Experienced marketing leader with broad skills in brand management, traditional advertising, digital marketing, and over 20 years of CRM experience. Ready to face challenges creatively, think strategically, and share a laugh while driving to exceed business goals. Believer in people first, understanding your why, fail fast, constant growth, and having fun!

Harrison Boyd's Current Company Details
Understood

Understood

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Lifecycle / CRM Strategy / Retention
Harrison Boyd Work Experience Details
  • Understood
    Associate Director, Email Marketing
    Understood Apr 2022 - Present
    New York, New York, Us
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  • Shoe Carnival, Inc.
    Senior Marketing Manager, Crm
    Shoe Carnival, Inc. Dec 2018 - Apr 2022
    Evansville, In, Us
    Oversee retail CRM team to drive lifecycle, retention, and loyalty marketing growth.- Driving strong omnichannel growth through data-driven, customer-centric, retention marketing. - Responsible for leading loyalty, email, and mobile marketing team efforts, as well as audience building for all marketing channels.
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  • Shoe Carnival, Inc.
    Lead Marketing Jester
    Shoe Carnival, Inc. Jul 2018 - Apr 2022
    Evansville, In, Us
    - Maintain morale through laughter, especially during peak periods- High level of dad jokes and puns
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  • Shoe Carnival, Inc.
    Senior Loyalty Marketing Manager
    Shoe Carnival, Inc. Jul 2018 - Dec 2018
    Evansville, In, Us
    Direct omnichannel loyalty marketing efforts for thriving retail company.
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  • Deckers Brands
    Manager, Retention & Loyalty Marketing
    Deckers Brands Jun 2017 - Jun 2018
    Goleta, Ca, Us
    - Direct retention marketing team for Deckers Brand Fashion Lifestyle Group.- Drive customer and program growth for new UGG Rewards loyalty program.- Develop strategic data-driven planning with an Omni-channel and direct-to-consumer focus.
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  • Deckers Brands
    Associate Marketing Manager
    Deckers Brands Aug 2014 - Jun 2017
    Goleta, Ca, Us
    - Manage multi-million dollar email program for UGG.- Increased email revenue by 62% year-over-year. - Led strategic seasonal planning sessions between merchandising, brand management, and creative team.- Developed testing calendar and implemented responsive designs which drove engagement up by 26%.
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  • San Diego Padres
    Manager, Marketing Services
    San Diego Padres Nov 2011 - Aug 2014
    Us
    - Oversee all advertising and digital marketing efforts, including writing ad copy, planning/placing media, and reconciliation.- Manage market research efforts to ensure target audiences are reached and look for new opportunities for growth.- Work with creative team to maintain brand integrity on all marketing pieces.
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  • San Diego Padres
    Advertising & Promotions Coordinator
    San Diego Padres Dec 2006 - Oct 2011
    Us
    - Coordinate advertising efforts by managing agencies, sending ad traffic, and assisting in the creation of ads.- Work with marketing team to ensure promotional events are successful.
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  • San Diego Padres
    Fan Loyalty & Database Marketing Coordinator
    San Diego Padres Mar 1998 - Nov 2006
    Us
    - Manage loyalty staff and oversee retention marketing efforts operations.- Maintain CRM and market research and drive customer insights sharing.
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Harrison Boyd Skills

Advertising Marketing Marketing Strategy Market Research Digital Strategy Brand Management Copywriting Email Marketing Social Media Marketing Crm Event Management Brand Development Marketing Communications Integrated Marketing Direct Marketing Social Media Sports Management Online Marketing Sports Marketing Media Relations Facebook Event Planning Social Networking Digital Marketing Media Planning New Media Public Relations Online Advertising Digital Media Adobe Creative Suite Media Buying Relationship Marketing Management Loyalty Marketing Copy Editing Sponsorship Business Development Market Planning Brand Awareness Corporate Branding Marketing Management Sponsorship Activation Google Analytics Ticket Sales Leadership Team Leadership Community Service Customer Relationship Management

Harrison Boyd Education Details

  • San Diego State University
    San Diego State University
    Social Science/Economics

Frequently Asked Questions about Harrison Boyd

What company does Harrison Boyd work for?

Harrison Boyd works for Understood

What is Harrison Boyd's role at the current company?

Harrison Boyd's current role is Lifecycle / CRM Strategy / Retention.

What is Harrison Boyd's email address?

Harrison Boyd's email address is ha****@****val.com

What is Harrison Boyd's direct phone number?

Harrison Boyd's direct phone number is +192867*****

What schools did Harrison Boyd attend?

Harrison Boyd attended San Diego State University.

What are some of Harrison Boyd's interests?

Harrison Boyd has interest in Disneyland, Children, Meg Whitman, New Order, Click Through Rates, Curling, Wildlife, Wilco (Band), Lost (Tv Series), San Diego Chargers.

What skills is Harrison Boyd known for?

Harrison Boyd has skills like Advertising, Marketing, Marketing Strategy, Market Research, Digital Strategy, Brand Management, Copywriting, Email Marketing, Social Media Marketing, Crm, Event Management, Brand Development.

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