• Responsible for seeking opportunities for growth to support the sales and marketing teams by looking at existing customer behaviours, company profiles and product usage.• Segmentation of customers and prospects to maximise campaign performance and ROI.• Post-campaign performance analysis of all outbound marketing activity to track progress and further enhance future selections to maximise new business ROI.• Design and development of customer database to enable automation and ease of analysis and campaign integration.• Automation of multiple Excel and Access based programs and reports to provide timely and visual feedback to key stakeholders, aiding in company strategy.• Managed key workstreams of GDPR transformation to ensure legal compliance and minimal impact on business activities.

• Ownership and automation of all campaign performance reporting.• Loyalty scheme management• Product performance analysis• Finding promotion opportunities• Email design and build within CMS system• Customer segmentation and campaign targeting

• Handled large scale data sets and managed supporting systems, being the first point of contact for related issues and opportunities. • Worked with customer profile, behavioural and transactional data to give insight into marketing and content performance and analyse areas of growth.• Used CMS systems to deliver personal and segmented communications to large and growing audiences on a regular basis. • Owner of all loyalty related reporting, developing excel based dashboards following the brand CI whilst retaining a user-friendly interface, allowing for fast and simple updates to data as well as providing a logical and easily understandable view for the end user.• Used Photoshop to assist the creation of digital design work for use across different mediums, as well as implementation of said assets through use of HTML, CSS.