Off-the-plan Project Marketing of Apartments in Perth

A start-up company where I was responsible for designing, developing, and implementing the company's business infrastructure and growing market share.The model was to create "The Rolls-Royce McDonalds of Real Estate" by being the most customer focused, streamlined, paperless real estate company in the world.I was responsible for:Sales process development through analysing sales theory and techniques.Custom technology based business solutions that included iPhone & iPhone apps.Personalised automatic followup solutions to keep clients engaged and in touch.Moving it to a paperless company using cloud solutions and enhancing traditional real estate methods.Analysing job tasks and creating effective procedure manuals.Hiring and training salespeople.Generating marketing ideas to lower costs and increase results for our clients.Ensuring we were creating, utilising, and managing market leading databases.Conducting market research campaigns and applying the results to the company.HTML programming and management of an automated workflow system.Creating key relationships with suppliers and industry contacts.The above resulted in:Approx 3 hours saved per property transaction.2% initial company market share increased to 15%.52% increase in average sales per person.Dramatically increased client email and phone response time.Average closing rates reduced from 10 to 4 viewings per sale.Admin efficiency increased by approx 300% & errors reduced by 90%.Contract turnaround time reduced from days, to hours. An average of 11% higher than previous comparable sales.Personal:68 U.C sales ($19.8m) in 8 monthsAn Auckland City record of 15 U.C sales in July '14 ($4.2m/$230k Gross Com).My best copy reaching a peak of 2000 views in 24h + 5 spin off sales in a week. Typically ads would get 100 views in 24h.Vast experience selling, marketing and training sales campaigns in leasehold, freehold, investment, small, large, luxury, fixed income, and leaky apartments.

Real Estate Salesperson in the #1 Australasian office in 2011/2012. I personally ranked as high as #4 in the office.Youngest most highly ranked Salesperson in NZ.Responsible for pioneering online database strategies still in use today.

Coordinating a door-to-door direct marketing sales team of up to 10 staff.Tweaking and creating new sales pitches.Hiring and training new staff.Achieved the national outright sales record in one week for our division - 43 New Zealand Herald Newspaper Subscriptions.

Supervising on-site projects and teams of up to 8.Ensuring the team was adhering to the safety protocols of OSH & SiteSafe.Managing research and development of our products and systems to reduce costs and decrease installation time.Maintaining and modernising our website & marketing material.Creating quotes and tenders for new projects.Created a reliable import supply network in China that reduced the unit cost of one of our product lines from $2.80 - $1.70 (40% savings).

Responsible for reaching sales targets of parts and accessories through up-selling every sale.Exceeding customers expectations through excellent product knowledge and service.Managing and marketing online product sales.