Harrison Mcconnell Email & Phone Number

Atlanta Metropolitan Area

Santa Barbara, CA, US

• Led a highly skilled team of campaign managers shaping Sonos’ CRM communications strategy, driving customer lifetime value and product engagement.
• Established experience, vision, and strategy for multiple channels, including Email, in-App, Push, SMS, and Live Events, expanding reach and engagement.
• Own customer Lifecycle programs, and channel automations
• Responsible for company-wide OKR's against repurchase and Customer Satisfaction
• Develop briefs and business casing against emerging channels and tactics.

Santa Barbara, CA, US

• Developed and executed CRM plans for key commercial moments, driving acquisition and engagement.
• Own briefing process including planning messaging strategy and partnering with creative and production teams for customer-facing campaigns
• Experience building, shipping, and improving mobile applications
• Scoped data and technical requirements for dynamic content and automation, ensuring timely execution.
• Partnered with UX, Engineering and customer insights to enhance user experience and drive product improvements facilitating consumer repurchase

Nashville, TN, US

• Led CRM channels data transformation, audience segmentation, and content optimization to enhance customer engagement and retention.
• Developed reporting & analytics to continually optimize channels based on target KPIs, resulting in improved sales and cross-selling opportunities.
• Collaborated with the larger marketing team and entire organization on CRM marketing initiatives to drive business growth and enhance customer experience.
• Drove growth in 0-1 Product experience with new B2B2C model.

Windsor, Berkshire, GB

Strategy & operations lead for large-scale global loyalty promotions (B2C), driving commercial performance and maximizing member share of wallet. IHG Rewards Club Loyalty program subject matter expert.- Lead complex cross-functional team to execute marketing programs at scale- Manage agency relationship & creative brief development- Develop data driven.

Windsor, Berkshire, GB

Develop, Manage & execute marketing campaigns for Loyalty Currency products, driving customer engagement and product revenue.- A/B testing and hypothesis driven testing- Develop Paid and owned channel communications plan- Define key audiences and segmentation targeting

Windsor, Berkshire, GB

Owned email channel execution and planning for external partners and internal products, driving member engagement, channel performance, and $155 million in annual revenue.- Increased Cobrand Credit card acquisitions by 27%- Reviewed & approved channel requests and creative - Executed transactional, adhoc & lifecycle communications

Windsor, Berkshire, GB

• Owned mobile messaging roadmap & defined marketing UX for global mobile marketing strategy in SMS and IHG® app.
• Managed channel execution and strategy, handling all global deployments and influencing content and mobile infrastructure.
• Provided post-mortem analysis and relayed insights to shape IHG's mobile space.

Windsor, Berkshire, GB

• Created engaging content and coordinated social media calendars for Holiday Inn Brand Family, Hotel Indigo, and IHG Army Hotels.
• Planned and executed successful social campaigns, focusing on copywriting and brand consistency.
• Managed global and regional social campaigns, collaborating with brand teams to ensure effective content design.
• Worked closely with brand teams to ensure consistent quality in creative design and content showcase projects.
• Utilized CMS, Adobe Photoshop, social platforms, and social listening tools to analyze fan acquisition and engagement data.