Harrison D. Lam Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, United States

Santa Monica, California, United States

Santa Monica, California, United States

Santa Monica, California, United States

Account: Honda & Acura Dealer Ad. Association (Tier 2 Automotive)- Assisted in traditional and digital media planning duties for 14 Honda & Acura Dealer’s Associations / 25 Honda & Acura Dealers across the U.S.- Maintained 20+ media flowcharts and assisted in providing strategic recommendations to the media plan by request (with media buys ranging from, but not limited to: Local TV, Digital, Social, Radio, etc.)- Managed monthly billing across all applicable markets and actualized media buys in Prisma- Led weekly status meetings and bi-weekly vendor meetings to maintain client relations with upper management- Analyzed digital campaigns on DCM & Innovid and optimized towards KPI benchmarks based on performance numbers when necessary- Provided strategic POVs on corporate sponsorship opportunities based on Account Director’s request- Compiled monthly and quarterly raw data to pull insights and create reporting decks for client meetings

Orange, California, United States

- Create content for Instagram posts, stories, take-overs and polls- Execute content weekly by scheduling pre-planned social media content on Later- Collaborated with marketing team of five on student engagement department events & initiatives- Pull weekly insights and analytics report for content optimization and engagement development

- Strategy department member of Chapman University's 2021 National Student Advertising Competition team- Conducted secondary research to gain insights on Gen Z's position on online-dating- Conducted digital surveys to uncover consumer insights regarding online-dating and Gen Z trends- Developed target personas based on research findings- Assisted in the creation of the team's creative brief for a national advertiserAccount: Tinder

- Collaborated with account managers on pitch-deck building for new business development- Created weekly competitor analysis reports by pulling data and competitor AdSpend from Media Monitors, MRI & Nielsen- Contacted vendors and radio station reps for advertising rates to assist Media Buyers in the negotiation process- Assisted in planning podcast and network radio buys across 4 accounts with media budgets ranging from $25K to $100K- Pitched an audio media proposal for Harry & David’s marketing plan as an intern project (Budget: $150,000)

- Direct and advise team of students in Chapman’s premier student run advertising agency- Created media strategy and executed an integrated media plan for the Adobe Experience Cloud- Budgeted $4 million for a 7-month national B2B campaign- Performed research using: Simmons Oneview, Nielsen Ratings, and Kantar Media- Lead and advised 2020 NSAC Media Team- 1 of 9 schools (out of 100+ teams) to move on to NSAC nationals- Media mix received comment, “spot-on and brand own-able!”Account: Adobe's Experience Cloud

Orange, California

- Budgeted $25 million for Wienerschnitzel for the 2019 NSAC- Researched and evaluated best media practices based on brand persona and competitor analysis- In charge of planning Digital, Video (Over-The-Top), Out-Of-Home, and Experiential Activations- Conduct primary research through surveys and focus groups- With a team of nine people, create media objectives, strategies and tactics- Media plan received comment, “near perfect media mix!”Account: Weinerschnitzel

- Planned and executed Instagram posts- Wrote press releases for school wide distribution- Assisted Student Government senators with marketing and public relations on advocacy based initiatives- Created marketing campaigns for the fall and spring elections

Chapman University

- Provided paraprofessional advising to 26 undergraduates within their first year transition- Developed and implemented programming to build community and strengthen relationships- Managed administrative tasks including room condition reports, maintenance requests, room change requests, and incident reports- Acted as a mediator/resolves issues involving diversity, alcohol and drug abuse, academics, emotional/physical health and safety- Budgeted and allocated money used for residence hall events- Assisted in the selection and evaluation of resident advisor applicants

Greater Los Angeles Area

- Planned and executed business development strategies- Planned and executed promoted ads for platforms like Instagram, Twitter and LinkedIn- Using Google Analytics, optimized business development campaigns to improve impressions and conversion rates on social platforms such as LinkedIn and Instagram- Created pitch decks for client and business dev. campaigns- Pitched digital and experiential activations for client campaigns- Performed brand and market research for campaign development- Hand vetted influencers for clientsContributed to campaigns for: Arby’s, Ocean Spray, The Clorox Company, L’oreal and National Bank Limited

Orange County, California Area

- Posted content weekly and wrote copy for Instagram and Facebook- Wrote product descriptions for the online shop - Worked with team for successful marketing and advertising efforts- Coordinated communication channels between Mariner West and Chapman Organizations for brand collaborations

Chapman

- Accepted as a team member for PRSSA's premier national case study competition for Public Relations students- Developed a full public relations campaign for With Purpose, a nonprofit organization dedicated to raising awareness about and advancing treatments for pediatric cancer- Received an honorable mention placement.

Bachelor Of Arts - Ba, Public Relations And Advertising, Strategic And Corporate Communications

Activities and Societies: Chapman C.A.R.E.S Member, Floor 13 Dance Team, Delta Sigma Phi Fraternity, Bateman Case Study Competition Team.

High School Diploma