Harrison Fan Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

-Created monthly reports to track US and International Paid YouTube Amplification efforts using LookerStudio resulting in an average of 20% increase in earned metrics across 8 key IPs -Analyze Nielsen viewer share TV ratings, and demographics, for Q2 Brand Campaign to share campaign learnings and provide recommendations to senior management -Collaborated with programming, media planning, and Paramount+ Kids & Family teams throughout the campaign planning process, adapting to a cross-functional workflow that reduced campaign development time by 2 weeks- Attended weekly media status meetings with external agency; creating actionable next steps for media team members enhancing campaign planning workflow - Conducted learning workshops and brainstorming sessions on digital experience activation in Minecraft which received 100K+ unique players in the first week of launch

New York City Metropolitan Area

- Managed company’s LinkedIn and Meta social strategy resulting in a 25% increase in engagement and 16% increase in followers- Organized and executed virtual events with an attendance rate of 80% and positive feedback from attendees- Designed and created visually appealing graphics for social media and slide decks for investor presentations; tracking key metrics on Hootsuite and Hubspot to measure success of digital media and event initiatives- Collaborated with cross-functional teams including sales, fundraising, and business development to ensure successful project execution

-Launched a Google Shopping Ads campaign for a local retail chain, generating 100 new orders in the first month-Learned key metrics, interpreted data insights, and translated them into actionable recommendations

Bachelor Of Science - Bs, Marketing, Gpa: 3.754/4.0

Activities and Societies: Clubs and Organizations: Fordham Marketing AssociationMagna Cum Laude Deans List 2020-2024 Fordham Marketing.

3.9

Education record