Built a marketing organization to support the company’s growth initiatives. Surveyed the market landscape and developed dossiers triangulating market trends, targeted opportunities for penetration, and monitored competitive intel. Supported three dynamic business segments with strategic and tactical marketing efforts to improve brand recognition and drive complex growth plans. Liaised with corporate Paris team to develop unified, tier one value propositions supporting multiple heavy and light industries.- Doubled attributable revenue to $19,600,000 within 12 months of realigning the marketing organization.- Built sales and marketing workshops to support cross selling and drive growth in the U.S. and Canada.- Drove campaigns incorporating storytelling narratives that resulted in greater customer engagement; within 30 days after launch, marketing team generated $5,900,000 in revenue with new customers in the Food & Beverage industry.- Restructured digital footprint to capitalize on new search algorithm, resulting in 4x increase in blog traffic with 7% spillover to the website.- Extrapolated insights from customer surveys and net promoter scores to better improve customer retention.- Upgraded standard Salesforce reporting to incorporate Einstein Analytics with self-serving capabilities.- Worked with business development leads per functional group to produce value propositions for account-based marketing campaigns.- Established governance and drive business processes to ensure customer experience is consistent in all touch points.- Positioned Veolia as the premier thought leader and service provider on all matters of sustainability and circular economy resulting in increased engagement and consultation in the heavy industries and professional associations.

Combined research with quantitative and qualitative analyses to provide as-is situational analysis of where the company’s industrial business was in comparison to the broader market (market share, volume, etc.). Provided insights to where market would be in short-term and longer-term. Strategized action items needed to bridge gap.- Developed marketing strategies to support company’s overall growth objectives while protecting existing market share.- Produced market segmentation campaigns that generated $6,000,000 in targeted revenue in the upstream oil and gas market within 12 months.- Introduced account management plan to protect 60 percent market share with $80,000,000 in serviceable available market from cross-selling.- Conducted quarterly reviews, examined market landscape juxtaposed against economic development, including competitive updates of industry peers.

Advanced retooled innovation and new product development process resulting in 4X more new products for development. Developed action plan to protect existing business with opportunity for revenue improvement. Forecasted financial impact of market downturn with twelve months of lead time; developed strategic plan to weather stress of negative market condition.- Designed, implemented and drove technology and product development process; prioritized opportunities to meet growth objectives.- Characterized market dynamics, forecasted and modeled scenarios with probabilities with greatest impact to the business, and introduced measures to protect existing business and market share.

- Developed marketing initiatives for production chemical business unit to bring brand awareness to marketplace.- Developed service level agreements and led proposal development to capture new opportunities and grow market share.- Rebuilt business development function with streamlined processes and personnel development, resulting in increased multi-year, non-commodity products and services contracts.

- Developed business capture processes to secure opportunities with operators worldwide.- Designed end-game winning strategies that increased win rates that also met targeted margin.

Lead teams of specialists and subject matter experts responsible for winning projects considered by the company’s executive management team to be strategic. Develop competitive intelligence and market analysis to survey the business landscape for development. Additionally;• Designed end-game strategies to capture global accounts in remote and harsh locations.• Developed strategic marketing and business capture implementation plans.• Worked closely with subject matter experts to develop/audit financial models and margin analysis.

Led the product marketing group to develop and deliver go-to-market strategies for new products including the development of market and competitive analysis, product positioning, value proposition, and other sales tools including datasheets, ROI analysis, customer facing presentations and differentiating analysis based on competitive assessment of the marketplace.

Designed and constructed SharePoint site architecture to support global customers and market segment needs to manage and share business critical information. Developed business processes and crafted governance to ensure site sustainability.

Constructed a global marketing process incorporating market research, brand development, campaign tracking to support global business development, and competitive intelligence monitoring program.

Managed and spearheaded the marketing efforts a start-up company’s benchmarking services. Provided strategic direction and tactical business plans to achieve market dominance and steered the firm to profitability. Accountable for the overall technology integration required to expediting the firm’s services. Managed client relationships and measured corporate performance against planned milestones.

Responsible for delivering quantitative and qualitative analyses for all activities related to business research. Primary responsibility included managing, producing, and delivering projects totaling U.S. 1.5 million in revenue. Delivered expert consultation on metrics related issues as they are developed.