Harrison Montgomery Email & Phone Number

Milan, Lombardy, Italy

London Area, United Kingdom

Email Marketing:Utilised the CRM HubSpot CRM system to create and maintain a comprehensive email marketing schedule.Developed, designed, and sent weekly marketing email communications to engage and inform subscribers.Customer Database Management:Managed customer database, ensuring regular data backups, monthly uploads, processing customer deletions and unsubscribe requests.Digital Marketing CampaignsAssisted in launching new digital marketing campaigns, including creation of assets and promotional copy.SEO Support:Delivered SEO requirements creating new content pages, reviewing metadata, and supporting technical SEO initiatives.New Project Launches:Provided digital marketing support for the launch of new projects, ensuring maximum visibility and engagement.Data Analysis:Worked with CRM and Social Data to analyze digital marketing success and monitor the performance of various campaigns in order to A/B test solutions for improved marketing impact.Promotion Launches:Implemented new promotions across all digital marketing channels, including email.Acquisition Growth Initiatives:Supported various digital marketing initiatives aimed at driving customer acquisition and growth.Graphic Design Revision and Updating:Worked with existing InDesign and Photoshop files to redraft advertisements for magazines and digital banners, update brochures, and revise graphics for exhibition stands and sponsorships.Ensured adherence to brand guidelines and tailored messaging to specific products and audiences.Skills:Email MarketingCustomer Database ManagementDigital Marketing Campaign OptimizationSEO Strategy and ImplementationData AnalysisContent CreationGraphic Design Revision and Updating

London

Digital MarketingKey Responsibilities:Digital Marketing. Developed and executed a comprehensive digital marketing strategy encompassing website creation, e-commerce operations, and dynamic social media engagement.Event Management and Engagement: Successfully organised and hosted global monthly esports events, significantly increasing brand visibility and participant engagement. Utilised extensive digital marketing tools across multiple channels including Instagram, Twitter, and Discord to maximise initial user engagement.Customer Relationship Management: Implemented HubSpot CRM for streamlined communication, maintaining continuous engagement through automated emails and text messaging. Applied marketing psychology principles, such as scarcity tactics, to enhance early sign-ups and participant loyalty.Market Analysis: Conducted in-depth market research using SWOT, PORTERS, and PESTLE analyses to identify strategic opportunities and refine marketing approaches.Technical Proficiencies: Skilled in using digital marketing technologies, including Shopify for e-commerce management, HubSpot for CRM, and various social media platforms for comprehensive digital outreach e.g. Tik Tok, Twitch, Instagram and Linkedin..

Edinburgh, Scotland, United Kingdom

Masters Degree in Marketing.

United Kingdom

Thesis: Why traditional sports needs esports to be financially successfulAwarded a 1st class honours degree in sports business management

London, United Kingdom

Intern during University Breaks: Working with the management of Oranda TV my role was to enable their go-to market strategy of esports broadcasting in Asia for Oranda. This meant working with partners conducting market research and creating proposals on how we could build a successful esports broadcasting business. As part of my education, Oranda TV taught me about the traditional broadcasting model for sports ( they deliver services to the Olympics and South East Asia Games) inclusive of Editing, Marketing, Broadcasting and Sales.

Masters, Marketing

Ba Sports Management, Esports, 1St First Degree

Activities and Societies: Rugby For Gloucester County first 15

International Baccalaureate

Activities and Societies: Rugby 1st Team