Founded a production company specializing in digital content for corporate, commercial, educational, and creative sectors. Directed and executed creative strategies to achieve high visual standards and meet deliverable deadlines within strict timelines. Oversaw all aspects of production and business operations, including pitching, budgeting, production, and client relations, ensuring seamless end-to-end project management. Built a strong, recurring client base, securing high-profile clients such as the Department of Defence, ASIO, North Sydney Bears, Plastic Wax, Josh Frydenberg (ALP), and numerous local businesses.

Led and expanded the Media Production Team, managing the creation of digital products across various mediums—such as instructional animation, simulated entertainment, conflict scenarios, and broadcast productions—to support military training and foster international partnerships. Integrated Microsoft and Adobe platforms to streamline communication, meet security standards, and enhance mission-critical deliveries.Developed narratives for the Decisive Action Training Environment (DATE) project, ensuring alignment with Australia’s and partner nations' strategic objectives. Oversaw professional multimedia equipment (cinema-grade to ICT) and collaborated with Defence and international partners, supporting AUKUS, ADF, AFP, ASIO, and NSW Police at classified levels. Adhered to strict security protocols under Negative Vetting clearance and contributed to major exercises like TALISMAN SABRE.

Operated all technical aspects of studio operations, including setup, shutdown, and live broadcast management, to ensure seamless news production. Experienced with studio technology such as EVS, RTS Matrix, Vinten Robotic Camera Systems, DNF and Snell operations, as well as broadcast Sony & Fujifilm camera systems.Coordinated guest setups and technical troubleshooting during hybrid broadcasts in real-time. This included technical setups of guests and assisting producers. Role was the critical technical resource for news producers, solving last-minute issues and ensuring smooth broadcasts under high-pressure conditions.

Revamped and introduced clients' online presence through tailored social media strategies. Achieved significant results for a client, generating over 15,000 active online engagements and a 20% increase in membership attendance.Captured and processed high-quality event photos as part of end-to-end media projects, from planning through to delivery. Prioritized client satisfaction, while boosting brand visibility and online engagement. Led photography and content creation for multiple clients, effectively showcasing venues, events, and services to enhance customer interest and build brand loyalty.

Worked as a dish hand at Four Frogs Creperie, handling food packing, dishwashing, and inventory organization to support efficient kitchen operations. Consistently upheld high standards of cleanliness and safety in a fast-paced hospitality environment.

Customer service role, responsible for serving, cleaning, stock management, and food machine operation. Provided fast, friendly service, ensuring compliance with food safety regulations and training standards.