Harrison Duncan Email and Phone Number
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With over 9 years of performance marketing experience in various media channels and platforms, I am a data transformation leader who can design, implement, and optimize robust data solutions for diverse clients and stakeholders. My mission is to leverage data to create industry-leading offerings that drive value, efficiency, and innovation.At Publicis Media, I led the data democratization layer that enabled interaction with underlying data by different users, programmers, and scientists. I also gathered organizational needs of each agency and recreated them within the data lake at a fraction of their current overhead. I was the solutions architect on an agile team of 6 engineers in charge of making data lake solutions more economical and scalable. Additionally, I was the BI architect for Looker rollout for the entire company of 200+ people, which took 4 months and a team of four analysts. I am fluent in AWS, GCP, and Azure, and proficient in Python, Scala, and SQL, among other languages and tools.
Wpp Media
View- Website:
- WPPmedia.com
- Employees:
- 28322
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Wpp MediaChapel Hill, Nc, Us
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Director, Data & InsightsGroupm Nexus Nov 2023 - Present
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Big Data & Analytics / Solutions ArchitectPublicis Media Jun 2019 - Aug 2022London, England, Gb● Implemented the data democratization layer that allowed for interaction with underlying data via a variety of different users/programmers/scientists.● Gathered organizational needs of each agency, recreating these capabilities within the data lake at a fraction of their current overhead.● Moved all Publicis agencies and clients into the new ecosystem and coordinated regression testing to ensure it was appropriate to sunset their respective tech stacks.● Recruited internally for a two-year project that would follow this agency adoption model into functions such as buying, selling, optimizing, MDM, etc....● Held the solutions architect role on an agile team of 6 engineers in charge of making sure all client needs were met by the development efforts of the team. -
Senior Director Of Data And AnalyticsViewlift Nov 2018 - May 2019New York, New York, Us● Hired by the President of the company to establish the analytics practice and portal within the scalable video streaming and distribution platform. ● Used a custom beaconing system for tracking video consumption data using AWS (Kinesis Firehose, Lambda, S3, RedShift / Spectrum)● Created visual analytics portal for clients, including subscription, viewership, content, and audience dashboards.● Implemented flexible recommendation algorithm based on user consumption combined with content metadata.● Built out the team (3 individuals who I hired and managed – engineers). -
Lead, Associate Director Business IntelligenceZenith Sep 2017 - Aug 2018London, London, Gb● Re-engineered Zenith’s analytics practice to implement and optimize robust performance-based reporting and analytics.● Automated all Enterprise Business Intelligence, Data Management, Quality Control and Reporting functions to support Verizon’s needs.● Created end-to-end process for my team of analysts that repurposed their manual functions into technical skillsets via training, mentorship, and technology.● Acted as the subject matter expert for any software development requested of the team.● Turned around the new ecosystem and processes under an aggressive timeline so that it could meet several large tentpole marketing campaigns. -
Senior Data Analyst / Data Solutions- Audience Products & StrategyNbcuniversal Media, Llc Mar 2017 - Sep 2017New York City, Ny, Us -
Data Analyst / Data Solutions - Audience Products & StrategyNbcuniversal Media, Llc Mar 2016 - Mar 2017New York City, Ny, Us● Worked with the Audience Studio team validating, sourcing, and ingesting all data to create accurate projections for upfront and scatter buys.● Presented custom rate cards, methodology of audience optimization, stewardship mechanism, and proposed lift in margin to each of the networks and got buy-in.● Owned all reporting / analytics / data for the audience team and the underlying technology supporting these functions.● Validated NBCU’s investment in custom audience targeting by raising ad-spot margins 20% above each network’s annual yield.
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Data AnalystMediamath Aug 2014 - Mar 2016New York, Ny, Us● Assisted in the integration (development, training, and support) of Looker into the company● Performed Ad-Hoc analysis in support of Sales, BI, Yield, Account, and Marketing departments utilizing Redshift, Qubole and a variety of APIs● Automated custom client reports using a combination of Python, Linux, and SQL/HQL -
Freelance Business AnalystAol Jan 2014 - Aug 2014New York, Ny, Us● Analyzed content performance of ongoing campaigns and marketing efforts using Adobe Omniture for Miller Coors and Whalerock brands● Developed campaign dashboards which integrate and update multiple sources of performance data into highly visual reports. ● Customized and built Online Advertising Proposals utilizing various data tools like comScore, Nielsen @Plan, Crimson Hexagon, Kantar, and MRI -
Project ManagerSaatchi & Saatchi Wellness Apr 2013 - Jan 2014● Coordinated efforts of Account, Creative, and Marketing departments ● Prioritized and guided team of ten or more Creatives working on 10-15 projects ● Worked across groups, aligning internal team members and external stakeholders● Monitored the legal review process across designated brands and assured all assets meet FDA and client requirements.
Harrison Duncan Skills
Harrison Duncan Education Details
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Western Connecticut State UniversityPsychology
Frequently Asked Questions about Harrison Duncan
What company does Harrison Duncan work for?
Harrison Duncan works for Wpp Media
What is Harrison Duncan's role at the current company?
Harrison Duncan's current role is Experience turning audience, programmatic, linear, social, digital & OTT data into industry leading offerings | Former MediaMath, Publicis, NBCUniversal.
What is Harrison Duncan's email address?
Harrison Duncan's email address is ha****@****uni.com
What is Harrison Duncan's direct phone number?
Harrison Duncan's direct phone number is (212) 859*****
What schools did Harrison Duncan attend?
Harrison Duncan attended Western Connecticut State University.
What skills is Harrison Duncan known for?
Harrison Duncan has skills like Advertising, Management, Strategic Planning, Leadership, Digital Marketing, Analysis, Editing, Training, Research, Online Advertising, Social Networking, Microsoft Excel.
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