Wes Harris Email & Phone Number

San Bruno, Ca, Us

• Develop and execute overall marketing strategy for YouTube TV and NFL Sunday Ticket including defining goals, audience segments, brand management, positioning, and executing consumer-facing campaigns that integrate social media, content marketing, influencer activations, CRM, partnerships, and traditional media planning and sponsorships.• Analyze marketing data and performance including subscriber acquisition cost, LTV, and churn rate • Build and maintain strong relationships with key media and content partners

San Bruno, Ca, Us

•Oversee and led a team that manages all global social and influencer marketing across YouTube including a portfolio of 33 channels across 5 products in 11 markets •Responsible for a broad discipline including content & platform strategy, content creation and production, channel management, social campaign in support of OKRs, insights & reporting, influencer & creator engagement (w/ proprietary data selection model, forecasting and reporting), community management & engagement, and 24/7 crisis listening and response•Pioneered a data-driven influencer model across 10 global markets with proprietary selection, forecasting and reporting methodology that has been adopted Alphabet-wide and has driven ROI-positive impact•Led the biggest Coachella ever on social at YouTube with 1000 pieces of content and 728K positive engagements, providing YouTube the largest social share of voice at the festival

San Bruno, Ca, Us

• Oversaw and lead a team that managed all consumer-facing, global YouTube brand campaigns • Responsible for developing and executing campaign strategy, positioning, creative, channel and media strategy, partnerships, social and influencer, and tracking and reporting against business goals •Oversaw and lead campaigns across all scripted YouTube Originals including to drive awareness, sampling and subscription trial• Responsible for driving 360 integrated strategy including positioning, insights, audience segmentation, comms framework, creative, media planning, brand partnerships, reporting and analytics• Built overall brand positioning and voice to help inform slate development and identify white space, leveraging internal and external data and insights• Developed promotional framework and originals release strategy across entire portfolio • Forecast portfolio goals and analyze all key performance metrics to track against targets • Lead growth marketing experiments to optimize user journey across all touchpoints • Lead international expansion efforts and oversee portfolio and show campaigns in APAC and EMEA • Executive point of contact for all external studio partners, showrunners, and executive producers• Drove campaign behind Cobra Kai, delivering YouTube Originals’ first hit show – 44M views of first episode, 40M views of trailer, 1.2M channel subscribers, renewed 1 week after premiere, and rated #1 show of Summer 2018 by Rotten Tomatoes• Consistently rated within the top 10% of all Google employees

Sunnyvale, Ca, Us

• Oversee marketing for all of Yahoo’s digital content portfolio of businesses including original video, live video, Yahoo homepage, Yahoo Sports, Yahoo News, Yahoo Finance, and lifestyle content categories • Responsible for driving the strategy for all consumer marketing campaigns including audience segmentation, positioning, research and insights, creative development, media planning, CRM, social media strategy, sales/PR integration, marketing partnerships and reporting and analytics • Design and leverage predictive analytics experiments to increase retention, drive acquisition, and improve efficiencies • Pioneered the launch of original video content at Yahoo and built the marketing infrastructure from the ground up, establishing process and best practices • Developed and created 360 marketing campaigns and regularly presented to talent and show creators including Paul Feig [Other Space], Dan Harmon [Community], Katie Couric, Anthony Zuiker [Cybergeddon], Mike Tollin [Sin City Saints], Tom Hanks [Electric City]• Key executive stakeholder in creation of multimillion deals for all video content at Yahoo including modeling, forecasting, ROI analysis• Developed defendable brand positioning for individual properties that provide competitive differentiation and implemented into product and marketing communication • Manage a team of 12 direct reports and rated in upper echelon of managers in the organization • Regularly interface with C-level executives to provide ongoing updates and presentations on campaign performance• Promoted 3 times during my tenure and consistently rated within the top 10% of all employees both quarterly and annually

New York City, Ny, Us

• Launched G4 cable network, defining brand positioning and marketing strategy • Responsible for all 360 campaigns driving audience and awareness to priority content • Directed in-house creative team and drove strategy behind all network creative campaigns • Managed creative agencies and vendors and responsible for writing creative briefs, guiding direction and concept, and approving final production• Managed media planning and buying across TV, print, digital, out of home, and radio• Developed online marketing strategy to build web traffic and drive viewers back to the linear channel through unique promotions and microsites• Developed and executed all cross-promotion partnerships between Comcast networks including E!, Style, and Versus • Managed $10 million departmental budget and worked closely with finance team on reporting and forecasting• Evaluated ratings and research to analyze ROI and cost-effectiveness of all marketing campaigns• Reported directly to the VP of marketing and managed a support staff; Participated in weekly CEO meetings • Developed three campaigns that won prestigious Promax awards, the world's premier distinction for broadcast media marketing and advertising• Conceptualized, managed and executed a highly innovative viral marketing campaign for the show Code Monkeys, which resulted in the network’s highest rated debut at the time

Los Angeles, Ca, Us

• Main agency contact for major record labels and responsible for planning, developing, and implementing online grassroots marketing campaigns for artists, significantly boosting first-week sales of albums• Launched the pioneering concept of peer-to-peer, fan-based marketing by managing groups of brand loyalists delivering powerful promotion and word of mouth • Managed partnerships and third party promotions to complement grassroots marketing with content placement, contests, sweepstakes, and features and reviews on highly targeted web destinations • Analyzed and reported ROI of all campaigns and presented back to clients• Managed, analyzed and delivered all market research from campaigns including online focus groups and moderation, online surveys, poll information, and trends• Increased revenue by garnering additional accounts and projects from existing core clients