Writing and editing multi-channel content (webpages, sign-up journeys, T&Cs,emails, and letters), collaborating in Agile teams with UX designers, productowners, developers, and Marketing.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧: 𝘐𝘵𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘥𝘦𝘴𝘪𝘨𝘯 • Agile teamwork on content design for SSE customer sign-up journeys, help pages and other channels, enhancing UX based on user data (Google SERPs/analytics/user testing).• Writing the SSE Digital Content Style Guide focusing on grammar, structure, style and tone of voice, and accessibility – fine messages on that page, but can everyone read them?• Finding a new voice revamping some SSE energy efficiency pages, inspired to speak up for a zero-carbon future.

Creating online reports and analysis of Russian and Arabic news for the BBC and other stakeholders, including features for BBC News Online.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧: 𝘊𝘰𝘮𝘱𝘭𝘦𝘹 𝘱𝘪𝘤𝘵𝘶𝘳𝘦𝘴 𝘧𝘰𝘳 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 • As a journalist, choosing the words, images and video to explain complex stories to various online audiences, from general BBC News users to government and other specialist subscribers.• As the editor, cutting, condensing, coaching and mentoring.

Writing or editing a range of materials from financial reports, to marketing flyers and letters from the CEO.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧: 𝘝𝘪𝘴𝘶𝘢𝘭 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘯𝘶𝘮𝘣𝘦𝘳𝘴 • Learning how to make your case using numerical infographics to complement tightly written text, from long monthly reports to daily news briefings.