Responsible for increasing yearly distributor sales efforts of Monster Energy brands. Design and implement annual business plans with wholesalers to drive market performance. Establish monthly, trimester and yearly objectives for brand distribution, volume and all other retail execution. Develop yearly marketing budgets and plans. Drive execution of in-market retail programming to support sales efforts and chain account programming. Manage day to day activities of two Field Sales Representatives in their efforts to increase distribution, retail execution and volume of Monster brands.

Original member of initial field sales team hired for a company producing and marketing a new and unique line of alcoholic malt beverage products. Reported directly to the President and CEO of company. Hired and managed a staff of two Region Managers and seven Retail Account Managers directly responsible for the day to day performance of distributors within their assigned territories. Provided leadership and guidance in regards to the effective management and growth of their respective business volume.Established wholesaler distribution network in the eastern United States by opening up over 70 new distributor organizations. Initiated contractual discussions and agreements between distributors and corporate office. Established wholesale and retail pricing strategies based upon profitability needs and market competition. Initiated and built relationships with key chain accounts in Mid-Atlantic area to grow distribution and sales of United Brands Co. products at retail level. Attained product authorizations and distribution in numerous key chain outlets such as 7-Eleven, Pantry, Kroger, Food Lion, Circle-K and many others.

Responsible for increasing yearly distributor sales efforts of Gambrinus beer brands. Designed and implemented annual business plans with major and mid-major wholesalers to drive market performance. Established monthly, quarterly and yearly objectives for brand distribution, volume and all other retail execution. Developed yearly marketing budgets and plans. Drove execution of in-market retail programming to support sales efforts. Grew Gambrinus Company brands volume +12% versus company objective of +8% in 2006, as well as +10% vs. objective of +7% in 2005 and +5% vs. objective of +2.4% in 2004. Increased Modelo brands volume 172% from 550,000 cases in 1997 to nearly 1.5 million cases in 2006.Improved total Modelo brands market share to 7.3% in Southern Virginia region versus 5.9% in Mid-Atlantic Zone. Increased Modelo brands share of Import/Specialty beers to 36.6% in Southern Virginia versus 30.8% in both the Mid-Atlantic Zone and total United States (Source: IRI Data 52 weeks ending Dec. 25, 2005). Assisted Gambrinus National Accounts Department and wholesalers with buyer calls at chain accounts. Sold in merchandising and promotional programming with local chain and military buyers..

Member of initial management team hired for a newly formed Anheuser-Busch beer distributing company. Directed 4 sales representatives' and 2 merchandisers' activities in the distribution of Anheuser-Busch alcoholic beverage products. Established sales volume goals, distribution targets and retail execution plans for sales reps and measured performance versus objectives monthly. Developed an Impact Selling System to restructure sales reps' compensation, while increasing business volume, distribution and profitability. Developed monthly/annual sales and marketing budgets for promotional events. Prepared annual performance appraisals for sales reps and merchandisers.

Responsible for customer service, product distribution and placing of customer orders for retail accounts within a geographic territory on a weekly basis. Ensured product quality through regular stock rotation.