Digital Analyst
CurrentLeveraging web analytics to monitor eComm performance across Conair's Brand.com sites with a focus on data visualization. Using MarTech platforms to optimize digital performance & grow DTC business.Areas of focus include creating dashboards for KPI reporting, forecasting budget allocation for paid media & revenue generation, onboarding marketing/analytics technology platforms, identify data discrepancies, provide site content & creative recommendations based on user engagement data, and perform ad-hoc requests.Technology tools used are Salesforce Commerce Cloud, Google Analytics (GA4), Heap Analytics, Databox, Meltwater, Northbeam, Klaviyo, Crazyegg, BrightEdge, Google Ads, Meta Ads, Google Tag Manager, Google Search Console, Feedonomics, & Kickbox.