Harry Gallagher Email and Phone Number

- Creating long-term customer and brand value for Mars and Mondelez as strategic partner clients of Cartology and Woolworths- Experience working across multiple CPG categories and marketing objectives across Food, Confectionary and Pet - Responsible for partnership strategies that deliver on short and long term marketing objectives and exceed quarterly growth goals- Responsible for regular QBRs and Planning Workshops to understand and respond to marketing plans across shopper and brand teams, post campaign analysis for key 'big bet' campaigns, investment analysis and new product updates to unlock new commercial opportunities - Develop and deepen C-Suite relationships across the business to further uncover new revenue opportunities to further grow the partnership- Develop and present high value, strategic proposals and negotiate successful contract and campaign outcomes- Collaborate with internal teams across Agency Partnerships, Client Partnerships, Strategy and Commercial to lead and drive a more holistic partnership for clients across the Cartology business- The role requires significant knowledge in how to use transactional data and insight to substantiate media recommendations, unlock new revenue opportunities and prove campaign impact

- Founding member of Brand & Agency team, responsible for launching our retail media sales proposition to supplier brand marketing teams and media agencies across NSW and QLD- Creating insight lead omni-channel retail media campaign solutions across Grocery and Everyday Needs category suppliers- Senior experience selling and creating through the line media solutions across a diverse network of media channels across DOOH, Radio, Digital, Search, Press, Social, OLV, 1:1 eDMs, POS and 1PD activation - Played a key role in building new relationships with decision-makers and influencers throughout CPG organisations including shopper marketing, eCommerce, brand marketing and sales- Secured +$1.5m in incremental brand revenue during our FY21 market launch; achieving +$6.1m in revenues for FY22 exceeding target by 30% and 300% growth YoY- Significant experience and skills developed across customer and brand marketing principles, ROI driven measures of success and mindfulness of large enterprise CPG and Retailer complex relationships - 2021 Cartology Brand & Agency Salesperson of the year

- Elevated leadership role within the business responsible for leading the sales team across GroupM and Publicis NSW consortium agencies for Foxtel's Subscription TV and Digital channels - Build and maintain close working relationships with senior agency stakeholders including Heads of Trading, Heads of Digital and Group Business Directors across GroupM and Publicis- Delivering successful creative and brand building strategies across Foxtel's premium tentpole content slate and channels through negotiating annual STV investment contracts to achieve eight figure budget

- Sales leadership and team management responsible for mentoring and leading seven direct reports to exceed sales targets and provide strategic and creative sales opportunities across Foxtel Media's digital, BVOD, SVOD and Near's location data intelligence platform- Key media partner providing a solution for intelligent location based targeting to drive behavioral change for Wavemakers and NSW Governments 'Discreet Life' HIV awareness campaign which won the prestigious Grand Prix at the 2021 MFA Awards

- Digital lead for NSW Key Account for a team of 15 employees across Finance, Telco-Communication, Retail, Travel & Entertainment- Delivering successful growth strategies to drive News Corps digital revenue and sales penetration across paid digital channels. This was achieved through uplifting skills and digital capabilities within the team and building trusted digital partnerships that deliver digital revenue growth and business outcomes for our clients- Responsible for promoting and building solutions with newly acquired content and video products such as brand integrated UGC through Storyful and Unruly In-Feed video formats

- Digital account responsibility for growing and servicing News Corp's first tier 1 key account for Woolworths across Supermarkets and BWS Liquor- Required to respond to media briefs with digital solutions and creative sales opportunities to meet and exceed quarterly and annual budgets- Collaborating with internal teams across data & product and creative studio to ideate and produce best in class digital solutions for Woolworths using News Corps paid media channels - Nurturing and growing relationship with Carat through a trusted and genuine partnership - Awarded Most Connected Account Manager 2017 News Corp Australia- Awarded Most Connected Campaign – BWS 100 Days of Summer 2017 News Corp Australia- Awarded Carat Australia ‘Media Legend of the Month’ 2016 Carat Australia

• Reaching revenue targets each month and quarter; including personal targets, team targets, channel targets and site targets.• Build and nurture relationships with Media agencies and Digital agencies and ensure that campaigns deliver value.• Proactively develop timely and relevant briefs with new, creative and sellable ideas.• Acquire new advertisers and retain existing advertisers.• Demonstrate teamwork by working effectively and liaising with internal departments as well as external parties.• Effectively manage a co-ordinator by monitoring performance against targets and KPI's, conducting regular performance reviews and planning and executing formal and informal training.• Ensure booking schedules are accurate and oversee campaign delivery and post analysis.• Being proactive in sourcing opportunities to address revenue needs.• Track revenue against targets

- Executing the digital sales strategy and commercial structure for the agricultural websites, mobile sites, apps and e-newsletters within Australia- Managing the National budget for digital sales and achieving monthly revenue targets- Responsible for growing new digital revenue streams; through display ad units, content integration between print & digital, video, mobile, creative sponsorship's and branded content development- Liaise with clients both directly and through agencies, to inform them of new product enhancements and how these enhancements can benefit their marketing strategies- Working with account managers to generate and negotiate online advertising revenue agreements with national clients and agencies, while building strong account relationships- Transition traditional print agencies / clients over to digital platforms and grow new business from core and noncore industries- Partnering with internal stakeholders, ranging from editors, Techops, Adops, product development and IT department- Develop online marketing research across the National network of agricultural websites with research partners - Reporting to management and publishers on digital sales growth, website performance and digital trends in the marketplace- Foster team spirit and increase productivity through sharing of knowledge and experience • 2013-2014 - 59%, 2012-2013 – 31%, 2011-2012 – 19% digital revenue growth YOY• Implemented a new display structure for the 2012 FOL re-design• Increased overall network yield by 183% by introducing new digital advertising options• Secured sponsorship revenue for FOL Machinery, FOL Weather and Domain Rural• Achieved new and repeat digital business from core and noncore industries• Executed the first FOL user survey in 2012• Designing official FOL marketing collateral for proposals and briefs

• Advertising campaign coordination • Receiving signed advertising orders and creative material • Managing campaign schedules • Updating website content using CMS• Managing online database• Trafficking online ads and providing performance reports • Managing EDM’s and E-Newsletters • Marketing program delivery • Monitoring competitor activity and market tends • Coordinating creative for advertising strategies • Building rapport with clients and agencies

• Planning, developing and organising advertising polices and campaigns to support sales objectives• Advising sales team on marketing objectives and strategies• Researching competitor activity • Launching the corporate website• Coordinating yearly client functions• Ensuring the corporate website is updated• Support business growth and development by designing media kits and promotional material• Designing corporate stationary• Buying promotional items and managing the promotional budget • Ad-hoc booking entries • Designing print and online advertisements• Assisting the Marketing and Research Manager• Managing conferences and events for the National sales team

• Photography • Designing corporate stationary sets• Designing flyers, posters and advertisements for clients • Managing and negotiating client budgets• Working to deadlines and client requests