I am Chief Disruptive Growth at Apex, a company engaged in business transformation and value creation. Apex is a member of the Mariposa Group, the greatest conglomerate of food and beverages in Latin America.At Apex, I am responsible for leading the company’s development and growth strategies at a high multidisciplinary level in Engine4 Ventures, the disruptive growth unit that aims at creating the businesses of the future through venture capital and transformation. There, we create food startups such as Ilinel Food Company and Fresh Press Coffee Company.I have more than 15 years’ experience managing and accelerating innovation and marketing processes. Prior to Apex, I was vice president of new Premium and Super Premium brands for AB/In-Bev and held several marketing positions in different countries over the last 18 years.I’m convinced that companies and brands should have a purpose, solve a real problem and help build a more human world. That’s why I developed an innovative, ethical and idealistic team; responsible for leading growth, achieving big goals and making a positive impact on the life of consumers and our clients.
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Chief Executive OfficerBulletproof 360New York, Ny, Us -
Chief Marketing And New Ventures OfficerBia Jan 2024 - PresentNew York, United States -
Chief Disruptive Growth OfficerApex Global Mobility Apr 2020 - PresentNew York City Metropolitan AreaApex is part of Mariposa Group, Mariposa, one of the largest and fastest growing food and beverage conglomerates in Latin America, making its way in the United States. My new business unit, Engine4 Ventures, is responsible for innovating, developing and accelerating the future of this company. -
RechargingHarry Lewis Co. Jan 2020 - Apr 2020
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Vice President, New Premium / Super Premium BrandsAnheuser-Busch Inbev Jan 2019 - Dec 2019United StatesI led the communications and marketing efforts to develop, launch and build new brands in the growing Premium beer market segment, both for those which were new in the world as well as for the supply of existing winning brands in our premium portfolio at an international level to introduce them in the US market. I was also in charge of a high performance cross-functional team based on innovation, marketing and consumer knowledge, with a specific consistent focus on introducing products in the market and capturing knowledge to be able to develop and recommend the Portfolio of the Future to our senior leaders. -
Marketing Vice President, Stella ArtoisAnheuser-Busch Inbev Jan 2017 - Dec 2018New York, United StatesI was responsible for leading and implementing the complete marketing program for Stella Artois, a brand that has enjoyed 8 quarters of double-digit growth in a row. -
Head Of Media ConnectionsAnheuser-Busch Inbev Jan 2015 - Dec 2016New York, United StatesI led the internal transformation of AB to reach the gold standard in the media thought focused on consumers, driving the creation of procurement and end-to-end communications planning strategies that were innovative, comprehensive and met business objectives.I was responsible for implementing a progressive and disciplined media agenda for the company, ensuring a rigorous and effective application, optimizing and taking advantage of the company’s assets with information based on data, developing and implementing best practices frameworks, providing scalable media efficiencies and, ultimately, generating tangible return on the investment made in AB’s communications to make our brands grow. -
Digital Connections DirectorAnheuser-Busch Inbev Jan 2013 - Dec 2014St. Louis MoI was in charge of designing the marketing plans that led these new brands into the future of AB’s portfolio. Development of launch strategy, effective positioning of the brand to optimize customers’ relevance and competitiveness, recognition for the maximization of the brand’s value, expansion plan for the company and all marketing actions, components and investment recommended to support them (media plan, content, business, elements, etc.). -
Director Digital Innovation "The Beer Garage"Anheuser-Busch Inbev Jan 2012 - Dec 2012Palo Alto, California, United States -
Ambev Jan 2004 - Dec 2011
Harry Lewis Education Details
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Master’S Degree In Marketing -
Licenciatura En Negocios Y Economía
Frequently Asked Questions about Harry Lewis
What company does Harry Lewis work for?
Harry Lewis works for Bulletproof 360
What is Harry Lewis's role at the current company?
Harry Lewis's current role is Chief Executive Officer.
What schools did Harry Lewis attend?
Harry Lewis attended Stanford University, School Of Economics, Business And Accounting At The University Of São Paulo, Universidad Francisco Marroquín.
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