Harry Shao Email and Phone Number

The company was started up in September, 2021. We provide management consulting service and training. We focus on business strategy setting, annual business planning, market segmentation, key account sales and management, workflow improvement and teamwork building.

Commercial Director China，Libbey Glassware （China）Co., Ltd May, 2018 – to Oct, 2019A 200 year old world-leading glassware manufacturer from US. that provides glassware to Foodservice, retail market as well as customized products to B2B customers. Role & Responsibilities• Set and execute overall business strategy and annual plan that includes sales target, product strategy, channel strategy, commercial organization, budget setting and incentive plan, etc. • Control the commercial budget and expense• Be responsible for top-line revenue. • Be responsible for developing marketing strategy and execution.• Be responsible for innovation.• Lead sales and marketing team to execute commercial plans across channels of foodservice, retails, e-commerce and B2B customers to achieve the targets. • Manage relationship with strategic customers and distributors. Laid off due to company's bankruptcy plan.

• Set long term business strategy and yearly business plan; Provide leadership in execution of business plan. Be responsible for a business of Rmb270mn in 2017. • Management of the sales and marketing team to achieve commercial targets. • Provide regular reports to regional and country management.• Develop and manage product portfolio. • Manage relationship with strategic customers – such as Mcd’s, Yum!, Nestle, Unilever…and other major brands in such segments as QSR, vending beverage, FMCG, hotel, etc. • Manage relationship with key distributors.• Participate key projects as key committee member (Merger & acquisition, integration across different business units, etc.)

- East Balt• Provide consultancy to the China management.• Identify specific market opportunities (New customers in traditional market; New customers in new market).• Kicked off the Pie project and successfully won Yum!’s acknowledgement on East Balt as a supplier for the pie category with a potential revenue of RMB100million.• Kicked off the frozen dough project and bread premix project with Carrefour to explore opportunities in retail market. - Carrefour China• Provide consultancy in the supplier consolidation project specific to bakery category;• Kicked off the frozen dough project and bread premix project with East Balt to improve the quality of carrefour’s in-store bakery products and operation efficiency.

• Understand industry reality and trend. Explore a B2B business development strategy;• Explore business opportunities with large Chinese leading companies in animal husbandry supply chain for strategic cooperation and jointly meet strategic needs of large foodservice customers;• Lead and execute investment and M&A (merge and acquisition) projects as project director.• Be responsible for internal (corporate and local) and external (local government and customer) coordination specific to projects;• Set operating models and process for newly set companies.

• Develop a strategy for business diversification that best matches the company’s core competence with the Chinese market. Such a strategy includes segmentation of the market, identification and development of the product portfolio and channel/account development. • Build and develop overall commercial capability with the target to build a team with functionalities in marketing, business development, customer service and R&D and lead the team to achieve best performance. • Set marketing and sales strategy. Be in charge of product pricing. Take the lead in development of key customers and channels.• Lead the sales & marketing team, R&D team and customer service team.• Develop proper process to maximize the efficiency and effectiveness with product development, customer service and sales administration; • Be responsible for P&L of the Non-McDonald’s business. Set and control budget.

• Take the leadership to develop business with key Modern Trade customers (Metro, Sam’s Club, etc.) and global catering customers ( Sodexo, Aramark, Compass, Ikea, etc. ) in the region. • Develop sales strategies and plans for the region and specific countries. • Lead the local teams and resources in the relevant countries to meet the regional growth target with such key customers. • Guide and coach local teams to achieve individual country targets. Organize necessary resources to support local teams to hit the targets.• Implement global strategies/business strategy.• Lead to make annual joint business plans with strategic customers and supervise/support the execution of the plan in the country; • Manage the top-top relationship with strategic customers in the region and take the lead in yearly contract renewal;• Keep close look at the trend of markets, the industry and the customers;• In charge of communication between the global management and the regional and local countries on relevant business concerns.

- P&L responsibility for the chain account business (chains in the QSR and leisure dinning restraurants) including business planning, budgeting, pricing, etc.- Business development, includig development of new customers, growth of existing business with existing cusotmers and taking new business opportunities with existig customers;- Leadership of a cross functional team with sales/customer management, marketing, product development, customer service & project management;- Management of the relationship with such strategic customers as McDonald's and Yum! as the general coordinator of Unilever. - Coordination of internal resources in execution of projects and delivery of commitments to customers. That includes quality assurance, production operation, purchasing and logistics, legal, etc. - Develop insight of the chain market and customer;- Build comprehensive capability of the organization to meet new market challenges and customers' demands;- Take the lead in price negotiation, tender and annual contract renewal with strategic customers;- Lead the Greater China Hub providing support to HK & Taiwan;

• Be responsible for overall business operation and P&L in north China. • Developed business relationship with such customers as Motorola, IBM, Wall’s (China), US. Embassy, offices of United Nations, BBC, Times, etc.• Develop long term partnership with suppliers, such as United Airlines, the British airlines, Air France and most of the top international hotel brands. • Liaise with HK based regional head office and for both reporting and operation purpose.