I am in the Clio Hall of Fame for co-creating “Stuck on Band-Aid Brand with Mike Becker and Barry Manilow. My work also includes the co-creation of "Thanks, I Needed That" for Mennen Skin Bracer, with Gene Case and Helmut Krone; "Quality Is Job 1" with Bob Cox and Charlie Moss; "A Mind Is A Terrible Thing To Waste", with Vince Daddiago, Forrest Long and Joan Blaishe and many many more.I am currently a Creative Director for Idean, a global UX consultancy with offices in Palo Alto, San Francisco, Los Angeles, Austin, New York and Helsinki.Previously I was at SMART is a consultancy that re-introduces brand runners to their audiences through CX insights. SMART clients have included Disney, Columbia/Tri-Star, Turner Entertainment,AT&T, The California State Lottery, Pepsico, Coca-Cola, McDonald's, Hardee's, Denny's and Acura. In 2006 I co-founded the Institute of Advanced Practices in Advertising, in Los Angeles. and was instrumental in the development of the practices of Adaptive Branding and NeoAdvertising, with Angela Glenn (CCO, The Gasp Company) Dan Cracchiolo ( Producer, "Matrix") and John Feist ( Emmy-award winning Producer, "Survivor") to develop a new generation of advertising properties. Our "Cool American" campaign for Coke Classic was credited by the New York Times as having pioneered the trend of User-Generated Content on the web.I authored ” Divide and Conquer: Target Your Customers Through Market Segmentation” (Wiley & Sons, NY, 1988) the global best-seller that signaled the end of "Mass Marketing." In 2013 I wrote the book "Creativity At Work" that highlighted Organizational Creativity as the business practice that made Apple the largest company in the world.Please visit http://Innovapopolis.com.Specialties: Web Development, Business Strategy, Graphic Design, Content Development, Advanced Branding Practices, Motion Picture Production, Television Programming Development, Advanced Advertising Practices. Media Development, Branded Entertainment
Listed skills include Creative Direction, Advertising, Copywriting, Brand Management, and 15 others.