Since its launch in 1988, HELLO! magazine has established itself as a publishing phenomenon. Its unique format and editorial structure have won numerous accolades and awards. Renowned for its superb celebrity photo-features, and its ability to secure exclusive access to the social elite makes HELLO! one of the leading women's weekly magazines in the UK. • Insights manager at HELLO! Magazine overseeing the execution of audience measurement using a number of tools including PAMCo, TGI, Permutive & Google Analytics• Account Manager to IPG Mediabrands across HELLO!, HELLO! Fashion & hellomagazine.com across all platforms (print, digital and partnerships)• Developing our 3 key platform HELLO! Magazine, HELLO! Fashion & HELLOMAGAZINE.COM with quantitative & qualitative research• Execution of strategy and innovation for the brand• Overseeing our data strategy through digital platforms such as comScore & Permutive• Leading market insights including quarterly market share & weekly trade news roundups• Devoloping brand awareness studies & pre / post campaign awareness for clients• Lead sourcing - presenting research pieces to clients / key stakeholders

Crowd DNA is a market leading cultural insights and strategy consultancy with offices in London, Amsterdam and New York. Formed in 2008, operating in 55+ markets, Crowd DNA bring together trends specialists, researchers, strategists, writers, designers and film-makers, creating culturally charged commercial advantage for the world's most exciting brands. My role at Crowd consists of the following:• Managing successful client relationships • Managing both qualitative and quantitative research projects from start to finish• Writing questionnaires, screeners and discussion guides • Scripting surveys using Decipher • Running fieldwork and data delivery, sourcing sample, providing tab specs, managing data quality and building relationships with suppliers • Data analysis using Excel and SPSS• Uncovering actionable insights and compiling the evidence into clear, recommendation lead reports • Working with the development of creative data visualisation within the company• Regularly presenting research findings at client debriefs showcasing knowledge and passion• Running client workshops • Championing innovative quantitative methods within the business • Inputting into proposals and pitches

Global (Formerly Primesight) is one of the UK's largest out-of-home media owners; my role at Primesight consisted of the following:• Providing support to the sales team using the ROUTE measurement system to understand the potential impact of Primesight campaigns and comparative analysis against competitive outdoor media owners• Delivering bespoke sales & research presentations using a variety of research tools such as Route, AdDynamix, Mintel, and YouGov Profiles• Overseeing the management, analysis and production of results presentations for the Primesight research tools (Prime Design and Prime Mobile) then presenting these results externally to clients• Assisting with bespoke research requests and presenting these externally to clients• Producing monthly desk research/news analysis for the sales team• Main point of contact between airport strategy & insight teams, responsible for managing these relationships to ensure the business receives imperative collateral from every airport in our portfolio• Responsible for collating any relevant intel received from the airports into succinct sales presentations for the wider team• Accountable for the preparation and delivery of regular reports on consumer trends, the evolution of media landscapes and out of home advertising as a whole

Ubiquitous is the market leading taxi advertising company in the UK; whilst at Ubiquitous my role mainly consisted of:• Providing vital support to the media sales team, including the development of pitch presentations, research summaries and case studies• Main administrator for Route - the official coverage & frequency system for ‘Out of Home’ advertising• Preparing and compiling targeted e-marketing campaigns to clients• Working closely with the graphic designer, overseeing creative briefs through to execution • Main point of contact between clients and PR companies, overseeing PR activity• Tracking and reporting on competitor activity each fortnight• Formulating proposals to send to agencies and clients based on their advertising brief and budget • Pitching taxis as an excellent advertising format