TopOn is a mediation platform provides monetization service to global publishers. Start from scratch, TopOn now has 400 million DAU in total globally. In charge of the mediation BD team, ADX team and marketing team.

Specialized in global business of MobPower, including demand team, supply team and marketing team. - Demand side: Cooperate with direct advertisers, agencies and affiliates. Start from scratch, build the sales team to serve direct advertisers. Average monthly revenue is over 600,000 USD, cover various categories, including games, e-commerce, utilities, etc. Like JUNHAI Games, 37 Games, 4399, ESKYFUN, Lazada, Myntra, Dailyhunt, Atome, Shopee, etc. - Supply side: Cooperate with direct… Show more Specialized in global business of MobPower, including demand team, supply team and marketing team. - Demand side: Cooperate with direct advertisers, agencies and affiliates. Start from scratch, build the sales team to serve direct advertisers. Average monthly revenue is over 600,000 USD, cover various categories, including games, e-commerce, utilities, etc. Like JUNHAI Games, 37 Games, 4399, ESKYFUN, Lazada, Myntra, Dailyhunt, Atome, Shopee, etc. - Supply side: Cooperate with direct publishers and affiliates, will also cover mobile manufactures and OEM companies. Have established cooperative relationship with Camera 360, MEITU, Cheetah mobile, XIAOMI, OPPO, vivo, Lenove, Waterworld, TINNO, etc. Show less

- Be in charge of the Action SDK cooperation. Mainly work with mobile manufacturers, OEMs and solution providers. Such as Transsion, Intex, ZTE, Waterworld, TINNO, Adups and so on. - Handle the entire business flow of Action SDK including requirements collection, proposals design, logic optimization, product release, etc. - Seek new scenarios according to characteristics of different products. On the basis of user experience and monetization, I will optimize the display modes and… Show more - Be in charge of the Action SDK cooperation. Mainly work with mobile manufacturers, OEMs and solution providers. Such as Transsion, Intex, ZTE, Waterworld, TINNO, Adups and so on. - Handle the entire business flow of Action SDK including requirements collection, proposals design, logic optimization, product release, etc. - Seek new scenarios according to characteristics of different products. On the basis of user experience and monetization, I will optimize the display modes and integration methods. Will finally help improve ecosystems of our partners’ and increase the revenue at the same time through our suggestions. - Improve our products and brands continuously through data analysis and performance optimization. Result-target through data motivation. Show less

- Set the strategies for the self-developed news product to do monetization and gain more revenue from various channels. Design and optimize the display type and logic of each ad placements. - Very familiar with the programmatic buying business chain, including the DSP, SSP, ADX, ADN platforms and mediation technology. - Have established cooperative relationship with top global advertising agencies and 4A companies, like groupM, Havas, MediaCOM, etc. Also, have cooperated with direct… Show more - Set the strategies for the self-developed news product to do monetization and gain more revenue from various channels. Design and optimize the display type and logic of each ad placements. - Very familiar with the programmatic buying business chain, including the DSP, SSP, ADX, ADN platforms and mediation technology. - Have established cooperative relationship with top global advertising agencies and 4A companies, like groupM, Havas, MediaCOM, etc. Also, have cooperated with direct clients like Alibaba, some e-commerce and game publishers.- Be good at analyzing data and optimizing the performance of our campaigns from our direct clients. To offer better service through increasing the metrics, like CTR and CVR.- Cooperated with top global companies in this industry, like Facebook, Google, Twitter, etc. Also very familiar with the ad network companies, like MobVista, YeahMobi, Inneractive, Smaato, Pubnative, etc. Can cover the top 25 companies around the world. - Have joined the project to develop the ad server. Have set the strategies and flows. Will optimize the server continuously as well. Show less

- Deeply explore the needs of users, analyze data, do some research and learn from domestic and foreign products. Optimize the application continuously according the the results and enhance user experience constantly. Also, will make page prototypes.- Lead project members, designers and other team members. Coordinate marketing resources and set up priorities & startegies to ensure that the major projects will be implemented punctually. Will be responsible for the entire projects and… Show more - Deeply explore the needs of users, analyze data, do some research and learn from domestic and foreign products. Optimize the application continuously according the the results and enhance user experience constantly. Also, will make page prototypes.- Lead project members, designers and other team members. Coordinate marketing resources and set up priorities & startegies to ensure that the major projects will be implemented punctually. Will be responsible for the entire projects and application.- To carry out a comparative test of multiple product solutions and do data analysis. Then determine the best strategies.- Monitoring the flow rate, conversion rate and user feedback. Be in charge of the continuous optimization. Show less

- Be responsible for assisting the department manager to organize the staff according to the goals. - Set goads for the department and arrange the work to individuals on the basis of the WBS decomposition to ensure that each person has a clear goal and value-oriented awareness.- Be responsible for leading and guiding the department's key work projects (such as: talent elite, improve the efficiency of several projects), to enhance team capacity and sectoral value.- Be responsible for… Show more - Be responsible for assisting the department manager to organize the staff according to the goals. - Set goads for the department and arrange the work to individuals on the basis of the WBS decomposition to ensure that each person has a clear goal and value-oriented awareness.- Be responsible for leading and guiding the department's key work projects (such as: talent elite, improve the efficiency of several projects), to enhance team capacity and sectoral value.- Be responsible for the development of staff performance appraisal program (KPI: satisfaction, quality inspection, working rate, etc.), while participating in the work of staff interviews, master the staff dynamics, etc.- Be responsible for the work of the inspection, staff training and weekly practical training. Show less