Global Digital Marketer with a strong network and a wealth of experience in Search Engine Optimization, Digital Marketing, web technologies, strategic marketing, and business. Consistently delivering successful digital marketing initiatives, including the development and production of search engine marketing, social media marketing, and video marketing projects. Often leading pilot projects for my organizations, usually under sensitive conditions, meaning skilfully manoeuvring on a tightrope. From agency to corporate organisations, I am consistently pushing the envelope with innovative and cutting-edge ideas.Working in a large corporation and with multiple brands in global markets, the need for brand/segment managers and teams to leverage the advantages of digital marketing is key. I believe in actively empowering my teams with knowledge in this field helps us to achieve our objectives.Passionate about all aspects of Digital Marketing and often get involved in discussions about “how to treat digital”. My argument? That the elements of marketing at its core are fundamentally the same; however, we now have these digital distribution channels in the mix. With that in mind, it is key to deliver the right content in the right format to the right person at the right time. Relevance is key!Although I have been involved with the online world for some time, I continue to be fascinated every day by the way it continues to evolve. You are only limited by your imagination. Oh, and guidelines in some cases, of course! ;-)Specialities: Search Engine Optimisation & Search Engine Marketing (SEO/SEM), Power user of key SEO Tools(Conductor Searchlight, BrightEdge, SEMRush, Moz, etc.) Online/Web Analytics, Content Strategy & Development, Information Architecture, Digital Media, E-Commerce, Content Management Systems(CMS - Drupal, Sitecore, Wordpress, etc), Project Management, Web Development, Rapid Prototyping, Emerging Technologies.