Early adopter of AI in Integrated Marketing Expert: Specializing in campaigns across Paid, Earned, Shared, and Owned media.Team Leadership: Building, influencing, and leading integrated teams for optimal cross-channel synergy.End-to-End Optimization: Focused on both online and deep funnel/offline conversions.Key Achievements:AI-Driven Marketing: Leveraging AI tools for over 5 years to drive innovative marketing outcomes.Email Marketing Mastery: Doubled email campaign volumes, generating significant revenue and influence.Digital Marketing Successes:• Drove a tech startup's monthly traffic up by 15% MoM while reducing CPV.• Reduced SaaS CAC from $5,600 to $1,600, enhancing lead quality and cost-efficiency.• Utilized Facebook marketing to double a local bakery's in-store sales consistently.• Assisted a SaaS startup in slashing customer sign-up costs from $105 to $36 within two months on a limited budget.• Doubled online B2B sales for a regional business, identifying and smoothing friction points.Industry Experience:Diverse Sector Expertise: SaaS, Hospitality, Technology, Education, Community Building.Client Portfolio: Robotics, Marketing Technology, Logistics, Retail, Baking, Accounting, Event Marketing.Strengths:• Strategic Vision: Maintaining a 30,000-foot viewpoint with trend-forward thinking.• Results-Driven: Always focused on delivering tangible bottom-line results.• Consumer-Brand Relationship Building: Crafting full life-cycle connections between consumers and brands.Tools & Technologies:• HubSpot• 6Sense• Pendo• ChatGPT/LLMs• Descript• Zapier• Adobe Premiere• SFDC• Ad Managers (Google/FB, LinkedIn.).
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Principal ConsultantRevsure Ai Jun 2024 - PresentPalo Alto, California, United StatesHelping folks solve for ROI, optimize paid spend, implement Deep Funnel Optimization, and report full funnel attribution! -
Demand GenerationAgent.Ai Aug 2024 - PresentCalifornia, United StatesHelping folks find the agent of their dream! -
Co-FounderNyc Food Film Festival Nov 2006 - PresentNYC Food Film Festival was created by George Motz and myself. He is a film guy; i'm a food guy. We show films about food and then make some of the food from some of films. We are proud to have the James Beard Foundation as a partner. -
Adjunct InstructorSouthwestern Community College District Aug 2014 - PresentI am currently teaching EVNT 155 -- Event Marketing (a three credit class) which is part of a certificate in Event and Convention Planning. This 17 week class introduces concepts and active learning for modern events which need to be marketed as well as introduces the concept of using events as a marketing vehicle for other brands.
Frequently Asked Questions about Harry Hawk
What company does Harry Hawk work for?
Harry Hawk works for Revsure Ai
What is Harry Hawk's role at the current company?
Harry Hawk's current role is Digital Marketing SME.
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Harry Hawk
Director Software Development And It Services At Bizet Human Asset ManagementCarnegie, Pa1bizet.com2 +172494XXXXX
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Harry Hawk
United States
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