Harry Burt Email & Phone Number

London, Gb

London, England, United Kingdom

Lead an internal consulting unit, creating and implementing a cross-business innovation framework, designed to identify, nurture and validate new revenue and business transformation opportunities. Key projects: • Tech platform partnership strategy (Google, Apple, Facebook and Amazon)• AVOD & SVOD UK market opportunity • Card-linked loyalty platform for The Sun• Print supply chain innovation strategy• Affiliate and ecommerce audit and strategy• Subscription management platform migration for Times Literary Supplement

London, United Kingdom

Built a new ventures team to incubate and scale diversified revenue opportunities, as well as nurture existing branded business partnerships. Key projects: • Launched & scaled Times Expert Traveller, delivering £35m of sales• Launched & scaled Times Money Mentor, achieving £2m revenue and exceeding profit forecasts in first 18 months• Grew the Sunday Times Wine Club partnership by 40% to drive £60m of wine sales

London, United Kingdom

Led business and technology transformation turning legacy fantasy football game into leading football fan site and wagering lead generation platform. The gaming platform delivered 1.2m register game players and 170k registered betting accounts. The content platform delivered 8 million unique monthly 4m Facebook fans, 1 billion video views, the UK's second rated podcast and the no.1 commercial fantasy football platform in the UK.

Sydney, Australia

Executive board member responsible for setting product and audience growth strategy, and leading product, UXD, growth and analytics teams across video, mobile, social, search and media platforms. As a joint venture between Yahoo and Network Seven, I spent significant time spent influencing and getting buy-in from US technology teams, as well as TV and magazine executives in Australia.Key achievements included:- Built new video platform, increasing video ad revenue by over 150% year on year- Built data platform increasing engagement by 30% per user.- Built and launched responsive mobile media platform, with universal component library.- Migrated to global CMS, delivering personalisation and native advertising capabilities.- Built and scaled award winning industry first social TV application.- Built and scaled Australia's leading catch-up TV video on demand application.- Launched Australia's first leading multi-sports scores application.- Launched new recipes app aggregating all recipes from across the Pacific Magazines stable.- Business transformation of product development process to user centred and lean processes, establishing core design language, proprietary usability research panel and multivariate testing platform.- Business transformation of analytics and business information, to develop single customer view data mart.- Recognised as one of top global managers at Yahoo, building team culture and nurturing top talent.

Sydney, Australia

Director of B2C and B2B marketing, leading brand, acquisition, CRM, PR and Trade marketing. I Responsible for established internal creative solutions agency, driving $4m of incremental advertising revenue. Audience grew 40% over the period, and following B2B repositioning project, Yahoo7 had the highest brand advocacy among media agencies for 2 successive years.

Sydney, Australia

I managed the strategy and execution of subscriber marketing for Australia’s number 1 provider of Pay TV. The role focused on customer lifecycle management to reduce churn and increase ARPU. I lead the migration of the subscriber base from analogue to digital.

London, United Kingdom

I managed the marketing communications for the automotive e-commerce arm of Britain’s leading high street bank.

London, United Kingdom

I managed marketing communications, site content and affiliate partnerships for a car e-commerce start-up founded by Avis Europe with Boston Consulting Group.

Foundation In General Management, Business

Master Of Arts (M.A.), English Literature

Activities and Societies: Edinburgh University Cricket ClubMA in English Literature

3 As (Maximum) Across Economics, English And History

Activities and Societies: Rugby 1st XV, Cricket 1st XI (3 years), Golf 1st VI (5 years), Drama