Brand marketing executive with proven expertise in building brands, developing long-term strategies and growing profits in multi-unit retail and consumer product companies . Effective leadership and organizational skills demonstrated in marketing of multi-national, mid-sized and start-up companies. Experienced in developing innovative and research-based marketing strategies that increase brand trial, frequency and profitability. I have helped build the brands of companies including LongHorn Steakhouse, The Capital Grille, Wild Oats Markets, and Aramark international. STRATEGIC BRAND LEADER: Created the strategic branding plan for a multi-billion dollar national hospitality group resulting in 14 consecutive quarters of increased guest counts and a 30% increase in average-unit sales.INNOVATIVE SALES BUILDER: Developed and introduced a private label merchandise program with over 250 individual products encompassing 75 categories. The labels represented nearly 10% of system-wide sales within 6 months of introduction.• Hospitality & retail operations and marketing.• Brand strategy• New product development, research and insights• Pricing, margin & profit growth