Harry Mitchell Chart.Pr Mcipr Email & Phone Number

London, Gb

Peterborough, United Kingdom

• Own and drive strategic direction of marketing, communication and engagement as well as supporting broader ABF Sugar & Associated British Foods group business• Originate contemporary multi-touchpoint, multi-channel marketing communications, media and engagement strategy• Develop and manage all strategic stakeholder relationship management including Board of Directors, government, landowners, community leaders, scientists, employees, public, and media• Ownership of science-based knowledge exchange, marketing lifecycle, segmentation, engagement and commercial prospecting techniques• Leadership of transformational systems programme including CRM, Community engagement tools and marketing automation• Manage public relations consultants & agencies to support proactive PR & marketing activities• Thought leader of country-wide science-based knowledge exchange to influence stakeholder behaviour change and decision making• Developing, leading and empowering a high performing team, enabling them to achieve outstanding results• Represent British Sugar at corporate, government, public, trade union, and media engagementsProfessional Qualifications & Value-Adding Roles• Chartered practitioner of the Chartered Institute of Public Relations• Associated British Foods Global Inclusion & Diversity Taskforce representative• Represent British Sugar on UK science-based stakeholder committee to agree the delivery of UK research, development and knowledge exchange• Editor of Sugar Beet Review, the UK’s knowledge transfer publication• British Sugar Data Protection Coordinator• External and internal training on communications, influence, media, leadership, presentation skills, data protection, and project managementPersonal Information• Mobility: UK-based with ability for overseas travel• Passionate about inclusion and diversity, encouraging no barriers to talent

Peterborough, United Kingdom

• Introduce suite of marketing communications to position business to stakeholders and influence decision making• Originate suite of non-price levers to win stakeholder commitment, retain customers, and reward loyalty• Create quantitative and qualitative insight programme and Key Performance Indicators• Create My British Sugar portal for external stakeholder engagement• Award-winning editor of science knowledge exchange publication, Sugar Beet Review

Trustee/Director portfolio for reputation management, strategic positioning, marketing communications and people development

Norwich, United Kingdom

• Strategic relationship management with heads of agriculture at Waitrose, Tesco, Morrisons, and their supply chain partners

Honingham Thorpe

• Drive growth of 3,500 farmer-member co-operative with £230m turnover• Marketing campaign delivery across 10 business units to generate sales

Honingham Thorpe

• Create agency and publications house to produce first class marketing content & PR solutions for clients.

Norwich & London

• Strategic communications, public affairs and reputation management for businesses within agriculture, legal services, architecture, engineering and recruitment sectors• Manage marketing communications activities including MP briefings, news releases, design, copywriting, social, online and mobile media, product launches and events• Manage contributors including writers, designers, strategists, PR execs and work placement students

Wymondham

• Responsible for corporate public affairs and communications to government, MPs, community leaders, key influencers, decision makers, national and regional media, and the public• Business change communications strategist for a radical inter-force collaboration and consolidation programme• Create and manage a 12-strong team of Corporate and Local News Officers to deliver strategic planned and reactive communications• Manage internal communications for 3,000 employees including the introduction of a face-to-face cascade briefing system and fortnightly TV news programmes

• Award-winning editor managing news agenda with national and regional newscasting

Chartered Pr Practitioner, Public Affairs & Reputation Management

Pg Dip Broadcast Journalism

Ba (Hons) Music

Education record