Became the first member of SocialCode's client leadership team on the west coast, with the goal of growing the San Francisco office into SocialCode's west coast business hub.Roles & Responsibiliites:● Oversee all operational aspects of the San Francisco and Los Angeles ad management teams.● Drive consistent campaign management strategies and impactful optimizations that align with business priorities, client strategies, timelines and goals.● Responsible for training and onboarding of new employees.● Coordinate with cross-functional teams including Product/Engineering, Sales, Partner Management, Business Operations, PeopleOps, Business Development, and Finance.● Lead technical demos of SocialCode’s platform for prospective and existing clients.● Coordinate with SocialCode’s marketing team to generate case studies and POVs.● Liaise with SocialCode’s platform partners at Facebook and Pinterest.● Ad team stakeholder in new business pitch development.Accomplishments:● Developed hiring assessment, leading to 35+ ad team hires across the organization.● Grew the west coast ad team from 1 to 17 team members.● Led a comprehensive hiring analysis● Accountable for $300MM+ in media spend.● Involvement in 10+ new business wins.● Created ad management teams in Chicago and Los Angeles.

Became the first member of SocialCode's ad management team on the west coast, with the goal of owning ad management across all San Francisco and Los Angeles-based clients.● Managed 3 successful bake-offs against competitors.● Conduct large scale analyses of advertising trends across SocialCode’s client suite.● Generate SQL queries to manage custom client reporting.● Develop A/B testing strategies to inform budget allocation across audiences and platforms.● Managed campaigns for 8+ clients simultaneously.

Joined SocialCode as the 16th employee in the New York office, and 60th employee overall.● Create and maintain advertising campaigns to run on Facebook and Twitter.● Implement real-time campaign optimization systems using SocialCode’s internal software.● Pull and analyze data using SQL and Excel in order to determine campaign response and perform additional optimization.