Head Of Sales Enablement
CurrentTrafficGuard is the core solution of Australian listed company, Adveritas (ASX:AV1) and detects, mitigates and reports on digital ad fraud before it hits the advertising budget. Three formidable layers of protection surgically remove both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in real engagement. TrafficGuard's real-time fraud prevention keeps traffic clean, increases reach by allowing you to safely access new traffic sources, and drives return on ad spend. TrafficGuard is a Google verification partner and has multiple integrations that enable the protection of ad spend for leading global businesses.