Digital Marketing Specialist
Current• Responsible for Facebook & Instagram digital marketing strategy totaling $10,000 per month, improving cost per click by 20% in a month• Track and analyze ROI and cost per lead from TV commercials (ABC, NBC, and CBS News) and direct mail campaigns totaling $100,000 monthly• Spearhead all content marketing and SEO on YouTube, Facebook, and Instagram, designing posts and copywriting in Photoshop and Canva