Product strategy, digital transformation & mentoring

- Product strategy & go-to-market for hardware & software solutions for restaurant estate, including new driver management and order tracking applications- Delivery of new brand strategy to the UK consumer facing channels, followed by international markets - Creation of new frameworks and standards for product, UX and design within cross-functional delivery teams

Promoted to unite and lead product and wider technology functions to support ongoing business transformation through period of significant growth and commercial success, underpinned by leading SaaS product suite and data management platform.

Brought into EYC to lead product strategy and operations through period of significant business change and transformation for a global retail marketing analytics and CRM consultancy.Building and leading the newly created product function with full ownership at P&L level for core SaaS applications delivering c 80% of EBIT, and significant bottom line growth in 2015, including delivery and Launch of Amplify, a ground breaking omni-channel CRM SaaS platform focused on needs of FMCG retailers and trade funded promotion optimisation.Rebuilding software design and development functions, optimising offshore delivery model to reducing cycle times and delivery velocity, implementing continuous integration and delivery processes.

Leading product strategy, design and development of a pioneering predictive analytics and data platform, with full P&L ownership, leveraging VisualDNA’s unique platform of c. 500m profiles for programmatic media platforms. Revenue generation from Marketing Services division growing by 400% during 2014 with profile coverage up nearly 200% during same period. Negotiating commercial partnerships with Google (DoubleClick)and MasterCard Advisors.

Creation and ownership of global Channel and Experience Strategy for lastminute.com. Leading product design, performance analytics and three product groups. Development and delivery of a seamless, and consistent, experience across all products and channels. Maximising customer engagement, loyalty, and conversion; focus on in-life channel and product performance with a culture of continuous improvement across a holistic set of KPI’s.

Coordinating customer experience strategy across RI’s brand portfolio, ensuring alignment across multiple digital channels and wider customer touch-points with particular emphasis on mobile and handheld channels. Delivering best-in-class customer experience while developing business cases related to advancing the functionality, usability, and business performance of key services to create long-term competitive advantage through product differentiation and design.

Responsibility for the online channel strategy and development of RI's brands, improving the user experience, usability and problem solving based on customer recognition. Measure, analyse, target and benchmark key KPIs, full sales funnel, section conversion rates, x-sell rates, site activity and drop-out points. Developing usage of mobile, community and social features, user generated content, rich media, white label content, content sharing, blogs, etc

6 week engagement developing interactive prototype for an editorial planning and calendaring application tool for Thomson Reuters.

MPH developed SquadGod.com, a fully customisable, fantasy sports and gaming platform, allowing members to build, customise and promote their own fantasy football league. Primarily operates as user acquisition and retention platform for gaming and gambling sector.

Management of interactive and digital teams and service delivery for private and public sector clients - QinetiQ, DfES; COI; British Fashion Council (pioneering the UK’s first of broadband wireless video channel, partnering with Intel Pro Wireless); Procter & Gamble graduate recruitment.

Founded in 1996 one of the UK's first full service digital strategy and design agencies.