Harry Parmar Email & Phone Number

Burnaby, BC, CA

Burnaby, British Columbia, CA

Tasked with consolidating Costco's # 1 position in the Canadian market for mobile phone activations (through a relationships based partnership with Costco Canada at all operational levels - including the warehouses, HQ and with their Canadian, US & international executives). Responsible for the end-end P&L and accountable for the development and execution.

Burnaby, British Columbia, CA

Promoted to GM in Jan 2017. Reporting to our CEO.Led accelerated expansion of an existing business with 500+ employees, by changing it’s CULTURE.Every organization aspires to provide world class service, but rarely is it delivered. There are many internal & external forces working against being world class, such as no clear strategy, poor leadership, no.

Engaged by Visions Electronics executive to evaluate their on-line channel operating model and to propose a cost effective approach to expanding assortments available online, whilst eliminating or minimizing risks associated to the long tail. The scope of the project also called for a comprehensive review of the current on-line operating model.

• EXPANDED ASSORTMENTS.Developed and executed a strategy during 2011 which rapidly expanded the assortment of consumer electronics products on-line for Best Buy Canada’s customer base. Mitigated the risks associated with.
• Generated incremental revenues of $60 million in less than 2 years.
• Added over 25,000 sku’s to existing product selection.
• Surpassed revenue plan in 2012 by 50%.
• Added over 150 new vendor relationships.
• Decreased average customer order ship time to 1.2 days. FUTURE SHOP LIQUIDATION STORES. In Dec 2011, launched a brand new store format under the Future Shop brand in the Montreal market called Future Shop Liquidation..

• Led start up which culminated in the successful 2010 launch of the Best Buy brand in the UK. Created the approach and strategy, which led to forging over 200 vendor partnerships in less than 9 months. Orchestrated the.
• Created a localized merchandising “go to market” strategy
• Successfully launched 6 stores in 2010 over an 8-month period.
• Leveraged wireless skills and expertise of JV partnership with Carphone Warehouse (CPW) for the benefit of Best Buy UK stores.
• Created a Grand Opening plan, which resulted in the highest opening weekend sales in the history of Best Buy.
• Created & successfully launched two “own label” direct sourced brands, which competed against incumbent own label products.

• Promoted to an executive officer role within the organization. Tasked with creating and implementing transformational improvements to current customer experience service levels. Also charged with reviewing current.
• Reduced expenses by over $15 million in 2008 for the Canadian enterprise while measurably improving the customer service experience.
• Improved average end-end customer repair times for select products from 15 to 3.5 days by negotiation of lower parts/labor repair costs and by partnering with third party repairers.
• Improved store processing time for customer repair products by partnering with UPS and implementing multiple same day pick up.
• Reduced average repair costs by 25% over 18-month period.
• Reduced call center expense by 20% through enhancing support information online and through call tree enhancements to the customer service support line and IVR and the introduction of click to chat capability.

• SMALL & MAJOR DOMESTIC APPLIANCES Tasked with growing a business unit within Best Buy Canada that had under performed for many years when compared to other business units (from a growth and market share perspective)..
• Drove 27 consecutive months of positive s/s growth in a business that had failed to grow in the prior 10 years.
• Results driven through clear team goals & expectations and taking an integrated approach to all facets of the marketing mix.
• Inc. top line sales by 50% in 2 years (2005 & 2006) & inc. category margins by 500 bps during corresponding period.
• 11%+ market share in laundry & refrigeration categories in 2006.COUNTRY MANAGER - CANADAOwn Label Exclusive Brands (Rocketfish, Insignia, Dynex & Init) Oversaw significant growth in Canada’s private label business by.
• Grew top line sales by 40% year over year in 2006 while maintaining strong profit margins through merchant collaboration.

• Led team who acted as the bridge between merchandising and store operation. Created practices and processes which improved communication, feedback and direction between merchant teams and stores. In addition, also.
• Adopted and incorporated into the process a tool developed by Accenture called “Portfolio”, which allocated company resources at a category level, based upon each businesses importance to the company through a number.
• Created a matrix which recommended different category growth rate expectations for each business - based upon the $ size of each business, it’s market share %, the growth trends for each business and the maturity of.
• Created customized reporting for select businesses, which measured the total profitability of a customer transaction, factoring in the “attach basket” value of products purchased with each item of hardware.

• Recruited by Best Buy International in June 2001 as one of 6 business unit owners charged with launching and introducing the Best Buy brand to Canadian consumers.Accomplishments
• Successfully launched brand in Canada to planned timelines (August 2002)
• Drove the largest increase over budget of all business units and as a % of business being generated by my counterpart at Future Shop.
• Results at launch accomplished with a team of 3 new merchants to Best Buy with little to no merchandising experience.

Vancouver, British Columbia, CA

• Clearnet PCS Inc (now known as Telus Mobility) was a start up telecommunication carrier who were granted one of 4 PCS licenses to provide Canadian consumers digital communication services in 1996. Recruited to create.
• Accountable for the management and development of $100 million in wireless revenues from retail channel segment.
• Successfully launched prepaid segment through 1200+ retail points – increasing sales & activations by over 150% year over year.
• Instrumental in ongoing development of handset pricing and rate plan strategies by partnering with the product & pricing teams.
• Managed team of six Account Managers across Canada who managed the execution of the national retail channel strategy.
• Worked closely with Trade, Marketing & Communication teams to ensure consistency of brand, products & service messages.

Executive Leadership Program

Diploma In Marketing Dipm

Strategic Sales Promotion & Relationship Marketing

Fundamental & Advanced Concepts In Channel Marketing

Marketing Management

Higher National Diploma Hnd Bhd, Business & Finance (Marketing Major)