Harry Parmar Email and Phone Number
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Have you ever taken over an existing slow growing business, changed pretty much everything about it, and grew it (MoM & YoY) for 5 consecutive years? I have. I did this by aligning my leadership team to support a strategy which was focused on fitting into the retailer we operated within. At Costco Canada, members pay an annual membership fee to enjoy competitive pricing on quality products and services. Our approach mimics Costco's prime directive - making the member the centre of everything that we do. We offer wireless and residential services no different to the products and services offered by their Optical, Pharmacy or Hearing Aid teams. Understanding Costco's member demographic has helped us employ the right profile of employees and trained them better than our competitors to be best in class - in a fast changing category. Our employees are focused on building member trust, becoming their "smart" friend and fostering a relationship based selling approach. This approach has helped take Costco (an "also ran") in the wireless space - to the #1 retail of mobile phones in Canada. For the record, I am an energetic customer focused executive with a history of success in the ever changing worlds of multi-channel big box retail & mobile telecommunications.I am leader who has enjoyed a solid history of success in Fortune 100 settings, both domestically & internationally and someone who most recently has successfully led cultural change in his organization in order to take advantage of a significant growth opportunity.I am also an individual who has demonstrated superior business acumen and the ability to move large corporate initiatives forward and consistently garner better than forecasted results. A leader who has successfully led numerous multi-million dollar negotiations, managed multiple business portfolios, some of which generated revenues in excess of $1/2 Billion & led teams of 600+ employees. Finally, I am a coach who is committed to providing responsibility/accountability-focused leadership and a strong proponent of garnering results through a positive thriving culture, the "right" behaviours and employee engagement. I am someone who genuinely enjoys positively impacting the careers and development of others around me.
Glentel Inc.
View- Website:
- glentel.com
- Employees:
- 1693
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Vice President Of Sales And Operations - The Wireless Kiosk @ Costco.Glentel Inc.Burnaby, Bc, Ca
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Vice President Of Sales & Operations, Wireless Etc.Glentel Inc. Sep 2024 - PresentBurnaby, British Columbia, CaTasked with consolidating Costco's # 1 position in the Canadian market for mobile phone activations (through a relationships based partnership with Costco Canada at all operational levels - including the warehouses, HQ and with their Canadian, US & international executives). Responsible for the end-end P&L and accountable for the development and execution of our go to market strategy. The success we have been enjoying is down to a simple strategy which has been embraced by my DR's and executed by my talented leadership team - in the field (and through solid support from numerous HQ functions).Even though the retail mobile phone market is extremely fragmented, having the # 1 market share is situational, so we continue to strive for more & more share each and every day. We only see opportunity for further growth and view complacency as our enemy.We work hard each and everyday to reinforce the message to all Canadians that: "Costco IS the best place to buy your mobile phone, everyday"
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General Manager - Wireless Mobile Solutions @ Costco CanadaGlentel Inc. Nov 2013 - Sep 2024Burnaby, British Columbia, CaPromoted to GM in Jan 2017. Reporting to our CEO.Led accelerated expansion of an existing business with 500+ employees, by changing it’s CULTURE.Every organization aspires to provide world class service, but rarely is it delivered. There are many internal & external forces working against being world class, such as no clear strategy, poor leadership, no buy in at all levels, margin pressures, controlling SG&A, staff turnover, poor hiring practices, just to name a few.Nothing is sold at Costco. Members trust they are getting great value for their membership fee. In order to succeed, we changed our whole sales approach & moved away from "selling" mobile devices via commissioned staff & moved towards being seen by members as providing just another member service, like optical, pharmacy or photo finishing.Our strategy is called GROW, although the underlying theme is CHANGE. Our focus is around building trust with Costco members by being a smart friend & embracing a relationship based sales approach.Actions Taken- Created a leadership team aligned on the strategy & who can evangelize it to our field teams - Understanding Costco - it's members & their shopping patterns/expectations- Educating members on why Costco is the best place for their wireless needs- Unlocking SMB opportunity - Adapting to a membership who's ave. age is 50 & are less comfortable with technology- Unrelenting focus on behaviours Vs chasing targets- Targeted hiring profiles & on-boarding programs- 95%+ PK/training compliance expectationAccomplishments:- As of June 2019, 61 consecutive MoM & YoY growth. - 5x incr. in sales & profit in 5 years- Developed a customer sales & centric leadership team- Decreased staff T/O from 80% to 30% in 3 yrsKeys to Success- A clear strategy & empowerment to execute- Formation & development of a quality leadership team.- DR buy-in on the strategy- Unrelentingly high standards & expectations- Not accepting complacency/incremental reinvention.
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ConsultantConsulting Assignment For Visions. 2013 - 2013Engaged by Visions Electronics executive to evaluate their on-line channel operating model and to propose a cost effective approach to expanding assortments available online, whilst eliminating or minimizing risks associated to the long tail. The scope of the project also called for a comprehensive review of the current on-line operating model, specifically evaluating IT systems, processes, resources, SOP's and organizational structure, all with a view to identify bottlenecks to expansion and propose cost effective improvements.
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Vice President - Expanded Assortments & Future Shop Liquidation StoresBest Buy Canada 2011 - 2013EXPANDED ASSORTMENTS.Developed and executed a strategy during 2011 which rapidly expanded the assortment of consumer electronics products on-line for Best Buy Canada’s customer base. Mitigated the risks associated with carrying “long tail” products as they relate to write offs and markdowns by ensuring inventories were held at vendor’s facilities and orders were fulfilled by the vendor directly to customer’s homes. Successfully expanded initiative in 2012 to offer on-line customers products & categories not traditionally associated with the Best Buy brand. Aggressively expanded into following categories: travel luggage, home furnishings, baby products, powered and non powered tools, house wares, exercise equipment, cosmetics/toiletries, fashion watches and handbags.Accomplishments• Generated incremental revenues of $60 million in less than 2 years.• Added over 25,000 sku’s to existing product selection.• Surpassed revenue plan in 2012 by 50%.• Added over 150 new vendor relationships.• Decreased average customer order ship time to 1.2 days. FUTURE SHOP LIQUIDATION STORES. In Dec 2011, launched a brand new store format under the Future Shop brand in the Montreal market called Future Shop Liquidation. This new store format focuses on consolidating and selling end of life and distressed electronics products for “less of a loss” vs current retail practices. By eliminating the presence of distressed products at existing Future Shop stores, it created a better shopping environment for customers. This new concept also attracted an underserved consumer segment who are comfortable buying distressed products at meaningful discounted prices. Finally, the concept created a learning lab for enhancing/changing current store policies and retail practices.Accomplishments• Surpassed margin recovery by 50% over business plan.• Achieved 130% to revenue plan in 2012.• Exceeded operating model expectations by 150% to business plan.
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Head Merchant, Best Buy EuropeBest Buy Europe Mar 2009 - Jan 2011Led start up which culminated in the successful 2010 launch of the Best Buy brand in the UK. Created the approach and strategy, which led to forging over 200 vendor partnerships in less than 9 months. Orchestrated the development and implementation of BBYUK’s launch strategy, which incorporated solutions unique to the local market. Led a team of 7 Merchandising Directors and over 100 associates within the merchandising function who generated annualized year 1 revenues in excess of $120 million. Instrumental is creating key consumer experience differentiators to existing competitor set. Played a leadership role on Best Buy UK’s Operating Board, which comprised of key cross functional heads charged with bringing the Best Buy brand to life for the UK consumer. Accomplishments• Created a localized merchandising “go to market” strategy • Successfully launched 6 stores in 2010 over an 8-month period.• Leveraged wireless skills and expertise of JV partnership with Carphone Warehouse (CPW) for the benefit of Best Buy UK stores.• Created a Grand Opening plan, which resulted in the highest opening weekend sales in the history of Best Buy. • Created & successfully launched two “own label” direct sourced brands, which competed against incumbent own label products.
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Vice President, Service DivisionBest Buy Canada Jan 2007 - Mar 2009Promoted to an executive officer role within the organization. Tasked with creating and implementing transformational improvements to current customer experience service levels. Also charged with reviewing current practices and driving inefficiencies and costs out of the existing operating model. Management responsibility for over 400 associates at two Service Depots, whose focus was firmly on repairing thousands of customer products each month. Responsible for the management and day-to-day operations of Best Buy’s warranty and extended warranty programs, Best Buy’s customer call centers, and the reverse logistics model for returning products back to all vendor partners.Accomplishments• Reduced expenses by over $15 million in 2008 for the Canadian enterprise while measurably improving the customer service experience. • Improved average end-end customer repair times for select products from 15 to 3.5 days by negotiation of lower parts/labor repair costs and by partnering with third party repairers.• Improved store processing time for customer repair products by partnering with UPS and implementing multiple same day pick up. • Reduced average repair costs by 25% over 18-month period.• Reduced call center expense by 20% through enhancing support information online and through call tree enhancements to the customer service support line and IVR and the introduction of click to chat capability.• Improved extended warranty “book of business” into the black by partnering with warranty underwriter Assurant. Achieved by proactively tackling key pain points, namely…. claims on Xbox, IPods and Projection TV products.
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Director Of Merchandising, Appliance Division & Country Manager, Own Label Exclusive BrandsBest Buy Canada Feb 2004 - Jan 2007SMALL & MAJOR DOMESTIC APPLIANCES Tasked with growing a business unit within Best Buy Canada that had under performed for many years when compared to other business units (from a growth and market share perspective). Created a strategic approach that focused heavily on leveraging the strengths of the Best Buy brand instead of adopting a more conservative and traditional approach. The focus of the strategy was based upon showcasing technology and leading edge innovation to customers and aligning with the overarching corporate theme of “Get It First” for new product launches. This strategy also included bold changes to product assortments, the introduction of new brands and partnering with new vendors & new technologies/platforms.Accomplishments• Drove 27 consecutive months of positive s/s growth in a business that had failed to grow in the prior 10 years.• Results driven through clear team goals & expectations and taking an integrated approach to all facets of the marketing mix.• Inc. top line sales by 50% in 2 years (2005 & 2006) & inc. category margins by 500 bps during corresponding period.• 11%+ market share in laundry & refrigeration categories in 2006.COUNTRY MANAGER - CANADAOwn Label Exclusive Brands (Rocketfish, Insignia, Dynex & Init) Oversaw significant growth in Canada’s private label business by working with merchant teams of Canada, USA & the product teams in Shanghai, China. Successfully leveraged volumes committed by Best Buy USA for the benefit of Canada, while also ensuring products were compliant to Canadian standards. Accomplishments• Grew top line sales by 40% year over year in 2006 while maintaining strong profit margins through merchant collaboration.• Created a customized program in 2005 allowing production of Canada (market specific) only products - subject to MOQ’s.• Promoted individuals within “Own Label” team to Director and Managerial level positions.
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Director, Sales Development & Merchandising Budget LeadBest Buy Canada Apr 2003 - Feb 2004Led team who acted as the bridge between merchandising and store operation. Created practices and processes which improved communication, feedback and direction between merchant teams and stores. In addition, also acted as the merchandising lead for 2004’s annual budgeting process, which rolled up to over $5B in product sales. Responsible for leading merchant and supply chain teams through the process requirements for creating the next fiscal year’s budgets.Accomplishments• Adopted and incorporated into the process a tool developed by Accenture called “Portfolio”, which allocated company resources at a category level, based upon each businesses importance to the company through a number of different criteria.• Created a matrix which recommended different category growth rate expectations for each business - based upon the $ size of each business, it’s market share %, the growth trends for each business and the maturity of each business.• Created customized reporting for select businesses, which measured the total profitability of a customer transaction, factoring in the “attach basket” value of products purchased with each item of hardware.
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Director Of Merchandising, Wireless And Digital ImagingBest Buy Canada Jun 2001 - Apr 2003Recruited by Best Buy International in June 2001 as one of 6 business unit owners charged with launching and introducing the Best Buy brand to Canadian consumers.Accomplishments• Successfully launched brand in Canada to planned timelines (August 2002)• Drove the largest increase over budget of all business units and as a % of business being generated by my counterpart at Future Shop.• Results at launch accomplished with a team of 3 new merchants to Best Buy with little to no merchandising experience.
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Manager, National Retail ChannelTelus Mobility/Clearnet Pcs Jan 1998 - May 2001Vancouver, British Columbia, CaClearnet PCS Inc (now known as Telus Mobility) was a start up telecommunication carrier who were granted one of 4 PCS licenses to provide Canadian consumers digital communication services in 1996. Recruited to create lead and roll out a national retail channel distribution strategy with a team responsible for all business, products and services generated within the retail channel. Successfully secured strong partnerships and retail volumes with key retail partners, including but not limited to: Canadian Tire, Future Shop, Grand and Toy, Blockbuster Video, London Drugs, Wal-Mart Canada, The Telephone Booth, and Wireless Wave – resulting in increased retail channel volumes. Accomplishments• Accountable for the management and development of $100 million in wireless revenues from retail channel segment.• Successfully launched prepaid segment through 1200+ retail points – increasing sales & activations by over 150% year over year.• Instrumental in ongoing development of handset pricing and rate plan strategies by partnering with the product & pricing teams.• Managed team of six Account Managers across Canada who managed the execution of the national retail channel strategy. • Worked closely with Trade, Marketing & Communication teams to ensure consistency of brand, products & service messages. • Developed and managed annual budgets and made recommendations to executive teams on necessary strategic calibrations.
Harry Parmar Skills
Harry Parmar Education Details
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University Of Toronto - Rotman School Of ManagementExecutive Leadership Program -
Cim | The Chartered Institute Of MarketingDiploma In Marketing Dipm
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Schulich School Of Business - York UniversityStrategic Sales Promotion & Relationship Marketing
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Schulich School Of Business - York UniversityFundamental & Advanced Concepts In Channel Marketing
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Schulich School Of Business - York UniversityMarketing Management
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West Bromwich College Of Commerce & TechnologyBusiness & Finance (Marketing Major)
Frequently Asked Questions about Harry Parmar
What company does Harry Parmar work for?
Harry Parmar works for Glentel Inc.
What is Harry Parmar's role at the current company?
Harry Parmar's current role is Vice President of Sales and Operations - The Wireless Kiosk @ Costco..
What is Harry Parmar's email address?
Harry Parmar's email address is hp****@****nada.ca
What schools did Harry Parmar attend?
Harry Parmar attended University Of Toronto - Rotman School Of Management, Cim | The Chartered Institute Of Marketing, Schulich School Of Business - York University, Schulich School Of Business - York University, Schulich School Of Business - York University, West Bromwich College Of Commerce & Technology.
What are some of Harry Parmar's interests?
Harry Parmar has interest in Poverty Alleviation, Us Politics, Golf And Epl Football.
What skills is Harry Parmar known for?
Harry Parmar has skills like Retail, Merchandising, Strategy, Management, Sales, Store Management, P&l Management, Inventory Management, Sales Management, Leadership, Income Statement, Strategic Planning.
Who are Harry Parmar's colleagues?
Harry Parmar's colleagues are Priyanka Gujral, Vivian Lai, Zohen Sutar, Maxime Labossière, Alexander J. Re, Nicholas Leveille, Vincent Giguere.
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