Driving Business Growth: • Spearheading the development & execution of low-budget Go-To-Market innovative strategies for a global premium natural artesian water brand, exceeding a 20% annual growth through optimized sell-in/sell-out performance, strong customer loyalty, new business opportunities, and targeted marketing efforts.• Developing and managing distribution channels in the Modern Trade (Up-The-Trade) and the General Trade (Down-The-Trade) Markets, including North America (US, Canada, Caribbean), Europe (UK), and Asia (China, HK, Macau, Taiwan). The Middle East is being explored.• KPIs analysis, monitoring market trends and competitor activity to optimize strategies and drive performance improvement.• Spearheading the development and execution of high-impact marketing campaigns, driving significant increases in brand awareness and sales.• Leading a cross-functional Sales & Marketing team of 15+, supervising, motivating, andproviding ongoing training to maximize performance, goal achievement and professional growth.Registrations and Certifications: Gateway to Worldwide Achievement • Expanded international market reach in the US, UK, Colombia, China, and more with pre-import and pre-market certifications.• Collaborating with QA on regulatory compliance and brand protection, securing Sanitary Registration in Panama, certifications like Kosher OU, Halal, and US Armed Forces Procurement, plus trademark registration in 65+ countries.Strategic Roles: • Managed interim Logistics for container exports, overseeing transporter coordination, SIGA (Online Customs System), certificate of origin, booking, B/L, and all necessary cargo documentation.• Facilitating Management Team meetings and spearheading monthly P&L reviews with the GM, driving financial efficiency and ensuring budget compliance across departments.• Key Trust Role: Board of Directors Liaison & GM support.

Streamlining IT Management to Drive Business Growth: • Implementation, data migration, and customization of the Core Business Platform: Odoo ERP (Enterprise Edition), including manufacturing, MRP, PLM, quality assurance, sales, inventory, general administration, etc.• Analysis and implementation of a secure network infrastructure, voice & data, on-premises and cloud solutions, antivirus, firewall, VPN, and more.• Implementation of the Building Automation and Control System (BACS), which integrates access control, CCTV, fire protection, and other systems to monitor and regulate the environment and security of the facility.• Ensure the effective and efficient use of IT to support the achievement of business objectives.• Key Trust Role: Board of Directors Liaison & GM support.

Cutting-Edge Solutions: • Management of the architecture and development of mobile solutions, establishing rigorous standards and quality processes that drove excellence in delivery.• Systematic research of cutting-edge technologies (software & hardware), ensuring the incorporation of the best tools and solutions to support our business objectives.• Strategic leadership in software development with a coherent vision for scalable and user-centric products, aligned with cutting-edge UI/UX trends.

Driving Project Success: • Managed the successful implementation of critical software solutions developed locally and by a large software development company in India, ensuring efficient resource allocation, timely delivery and effective risk management.• Crafting high-quality, efficient, and scalable solutions.• Driving cutting-edge solutions for streamlined development.

Cross-Platform Enterprise Solutions & Mobile App Connectivity: • Solid experience with the Informix-SQL On-Line Database, Informix Dynamic Server (IDS) and the RDS Informix-4GL development platform, which represented the technological core of SISINGE International as the Authorized Distributor for Latam.• Analysis, development, and implementation of ERP/CRM Solutions to streamline operations for local and international clients, including manufacturing, distribution, finance, insurance, among others.• Analysis, development, and implementation of Business Intelligence Solutions for the analysis of KPIs for local and international companies, unlocking data-driven insights for strategic decisions.• Analysis, development, and implementation of an Advanced Territory Management System for sales control for local and international companies, empowering sales teams with data-driven strategies.• Analysis, development, and implementation of data pipelines for the centralization of information at regional and corporate levels, data warehousing, data mining, in local and international companies, with SPL programming (Store Procedures) in databases, mirroring, and replication.• Support in the user assistance centre for our clients (Help Desk), providing prompt and effective assistance.• Streamlining processes through innovative mobile app solutions.