Regional Digital Director
Citadel Broadcasting
Oversaw and managed digital sales strategy for Dallas-Ft.Worth radio stations WBAP News/Talk 820 AM/96.7 FM and KSCS 96.3 as well as stations in Louisiana, Oklahoma, Arkansas and Tennessee. Responsible for digital sales revenue, training and strategy for each market, and guiding program directors to connect on-air and digital strategies. Responsibilities included:* Managing overall revenue and product execution* Overseeing digital sales operations, including inventory management, pricing, inventory creation and department p&l responsibilities.* Oversight in DFW consisted of 1 assistant and 22 Account Executives with digital revenue responsibilities. Oversight in regional markets consisted of 11 Sales Managers and 52 Account Executives.Key Accomplishments:* Grew revenue by 50% in markets of responsibility over a 2 yr period.* Grew revenue from $250,000 to more than $1 .6 Million within three-and-a half years for DFW stations* Architected on-line video sales strategy and revenue model for Citadel Broadcasting including: *Personality video endorsement integration with on-air personality endorsements *The daily video broadcast of “The WBAP Morning News” and “The Mark Davis Show".*Oversaw successful launch, including sponsorship revenue, of mobile platform. *Oversaw successful launch of listener loyalty platform and guided it into a profitable business. *Developed digital performance benchmark system for sales and programming*Developed website, citadeldfw.com, (now cumulusdfw.com) to help advertisers and salespeople better understand Citadel’s digital capabilities through live examples