As the Manager (Digital) Sales Support at A.Vogel, I have over a decade of experience in marketing and business analysis, with a focus on digital innovation and transformation. I am passionate about adding value for our customers by improving the sales processes (order-to-cash) with my team, leveraging digitalisation and automation tools and strategies.I also oversee the digital sales channel (direct to consumer and via our partners), and maintain and expand the online retail landscape. I have a strong background in customer relationship management (CRM), online marketing, and marketplaces, and I have acquired multiple skills in e-mail marketing, search engine advertising, marketing mix modeling, and the EU General Data Protection Regulation (GDPR). My mission is to align the information and communication with the heritage of Alfred Vogel, and to support the growth and success of A.Vogel in the natural health industry.