Harry Williams Email & Phone Number

Irving, Texas, Us

North Miami Beach, Florida, Us

• Created/restructured a cohesive Marketing Team in a phased approach.• Hired/Structured team around Brand, Acquisition, eCommerce/CRO, Retention & Loyalty, Analytics.• Delivered large swing in Contribution Profit to work towards profitability of channel• Stabilized ROAS and Contribution Profit to goals, consolidated vendors, and added new vendors to fill gaps.• Led execution of the company’s first large-scale global brand campaign in planning & execution.• Led the technology and business teams in migrating off custom platforms onto Shopify.

North Miami Beach, Florida, Us

• Led the Growth Marketing team in owning the P&L for the B2C business• Led changes leading to profitable ROAS and Contribution Profit• Standardize our marketing tech stack and vendors• Standardize marketing content across all D2C channels

Peoria, Illinois, Us

Manage the DTC P&L, manage and deploy B2C global digital marketing strategy, and run the eCommerce/Digital Marketing team.Responsible for DTC sales, Digital Marketing programs and communications, digital media advertising, defining and executing customer journeys and driving our Global Marketplace strategy and sales.

Peoria, Illinois, Us

Manage the Digital Marketing / eCommerce team for the brand, and run the P&L for the channel and manage and deploy global digital marketing strategy.Responsible for DTC sales, Digital Marketing programs and communications, digital media advertising, defining and executing customer journeys and driving our Marketplace strategy and sales.

Peoria, Illinois, Us

eCommerce TechnologyTechnical management and support of the B2C & B2B Digital and eCommerce multi-channel applications platforms. Manage the technology stack while also guiding the development of new software applications and providing operational management for B2C, B2B, mobile storefronts, integration and digital solutions.Manage Mobility PlatformProvide leadership on the Maui Jim mobility apps platform, forming the roadmap, managing development with vendors, and providing operational support to the field.AnalyticsLead initiatives and management of our 3rd party data warehouse in aggregating, processing, and reporting on omnichannel data to inform our performance and strategy. Lead the charge in creating data visualizations for our sales and marketing channels.

Peoria, Il, Us

Progressive roles leading strategy and architecting technology/marketing solutions for Fortune 50 clients. Technology Architecture / Marketing Strategy• Lead discovery workshops with clients to document business goals and objectives.• Ideate and craft strategies for Marketing and Technology initiatives.• Lead execution of technology/marketing strategies through to reporting & optimization.Lead Enterprise Digital Initiatives• Led enterprise North America digital brand rollout for nationwide manufacturing company.• Lead global planning and strategic marketing initiatives for Fortune 50 company.• Lead strategic planning & implementation for Eloqua campaigns across multiple Business Units.• Implement Measurement & Conversion Strategies to prove success of campaigns.Data Warehouse & Analytics• Leading the agency in an enterprise-wide data warehouse implementation to serve the agency and all of our clients in their data and reporting needs.• Created current Analytics offering at Simantel, utilizing Tableau & Tableau Server for reporting.• Leading strategic roadmap and implementation of migration to our data warehouse.

Newport Beach, Ca, Us

Progressive roles in leading global operations, strategic planning, eCommerce & Digital Marketing workflow, overseeing enterprise software implementations, business process development and strategic planning.• Strategic Planning: Served as a key member of the Leadership Team, creating the company’s Strategic Plan, setting and monitoring company goals.• Streamlining Operations: Took a flat organization that built websites, custom programming and online marketing, and turned it into an efficiently operating machine that works well together while keeping a relaxed, autonomous culture. Led many internal software initiatives to streamline operations including Salesforce implementation, Atlassan software adoption, Basecamp, Zendesk, JIRA and other software suites.• Financial Oversight: Responsible for operational revenue growth, creating financial forecasts and directing the controller to monitor growth.• Recruiting, Hiring & HR: Standardized the hiring process, recruiting, interviewing and hiring employees with the help of department heads.• Creating Structure & Organization: Took a flat organization and arranged into 12 departments, defining roles, accountabilities, and career tracks for each department.• Global Head of Operations: Responsible for managing the team worldwide before the organizational chart, and then managing the department heads after chart implementation.• eCommerce Project Management: Manage eCommerce website builds, Website Redesigns, SEO / SEM Campaign projects from start to ongoing maintenance. Work with a variety of B2B and B2C businesses in helping them build websites to hit a specific ROI.Worked with variety of eCommerce and Enterprise clients such as Ingram Micro, Superior Press, Too Faced Cosmetics. Worked with a variety of technologies such as Magento, ASPDotNetStorefront, Kentico, and other custom solutions.

Irvine, Ca, Us

Led teams of consultants, designers, and developers in a variety of projects including online marketing strategies, website redesigns, social media marketing, brand management, reputation management, mobile marketing, etc.Some clients accounts I served:- World Vision- Performance Racing- Juice It Up- Nutrishop- California Bank & Trust

Started a Web Development / Marketing company assisting businesses in acquiring customers with online marketing.Consulted for many non-profit and for-profit companies in helping them formulate web marketing initiatives and redesigning their websites to implement those initiatives.Managed and led development on many different size web projects for small to medium size businesses, while optimizing their online presence to achieve higher search engine rankings, drive traffic, and track results.Crafted and managed marketing campaigns including Direct Mail, AdWords, & Social Media. One of the social media campaigns involved creating a Facebook viral video campaign that helped draw 1000 new attendees to a national conference.

Served as assistant marketing director for the lawfirm. Managed marketing systems including direct mail campaigns, offline to online conversion funnels, and managed the CRM Software for the company.Created and refined internal processes for the lawfirm including setting up the whole company on a new legal software package, came up with codified internal processes, and trained the staff on these new procedures.Also served as the webmaster for the lawfirm, overseeing the creation of multiple lead generation websites, managing virtual contractors of designers and developers in creating the websites and software.

Peoria, Illinois, Us

Taught as both a full-time and part-time Adjunct Faculty Member of the Interactive Media Program at Bradley University.Classes included:Intro to Web DesignTaught students the basics of standards based web design including HTML and CSS basics. Students had to learn how to build a website from start to finish, and created one for their final projectsAdvanced Flash Programming / Game DevelopmentSenior level students learned Object Oriented Game Design in Flash, and had to create their own games to be played on the Wii gaming system.Intermediate Multimedia AuthoringStudents learned the full multimedia authoring process from conception of a project to delivering a finished project. In the class, students had to create all of the planning documentation including user personas, usability studies, timelines, etc. for a game project. Then in the second half of the semester, the class worked in groups to create the actual games and see them through to a finished product.

Morton, Il, Us

Led team development on numerous interactive projects, websites and touchscreen kiosks for many companies including Caterpillar Inc., Museum of Science & Industry, Museum of Broadcast Communications, and Daytona Speedway.Worked especially in the eLearning world developing courseware for companies, and helping companies in the eLearning courseware development process.Envisioned, architected, and created an application framework for rapidly developing and deploying training courses for companies. This framework was used to develop several critical online and offline training courses for companies like the International Society of Arboriculture, Caterpillar Inc., State Farm Insurance, & Pioneer Hi-Bred International, Inc.

Irving, Texas, Us

Website administrator for 2 different groups within Caterpillar, Inc. (Corporate Public Affairs & Caterpillar Global Mining). I worked closely with the Content Management Application that they were implementing, helping to populate and migrate content over to it, which in turn fed their portal system that they were implementing.

Planned, researched, and architected an early eCommerce shopping cart software solution.Did all of the design, development, created a website, and sold the software to small business owners in need of eCommerce. Provided customer support, supported the software with iterated releases based on customer feedback, created detailed documentation, and implemented API connectivity.