Harry Williams

Harry Williams Email and Phone Number

Marketing, Digital & Technology Leader | 20-Year Career Building eCommerce, Marketing Solutions & Teams to Generate Revenue for Global Brands @ Caterpillar Inc.
Harry Williams's Location
Peoria, Illinois, United States, United States
Harry Williams's Contact Details
About Harry Williams

Over the last 2 decades, I have helped many 7 & 8-figure businesses scale their eCommerce sales.My mission is to inspire Marketing & Digital Leaders and help them grow their businesses.I do this by fusing data, technology, and marketing storytelling and putting processes and systems in place to create the framework for growth.I've been an entrepreneur since the age of 13 when I wrote my first direct mail letter for my fledgling lawn business.While a Computer Science & Multimedia college student in the .com era, I wanted to launch an eCommerce website...but there weren't any good eCommerce software solutions at the time (definitely pre-Shopify...)So I wrote my own shopping cart software, and sold the software to small businesses who wanted to sell products online. With this business (and previous ones), I was able to pay my own way through college.In my early career, I worked with several agency & consulting firms as I worked with business on building eCommerce website and interactive digital solutions.Then I went to the brand-side, worked on digital transformation projects, setting up data warehouses and data visualization suites, all while settling back to my eCommerce roots of growing revenue online.Continuing the quest for new challenges, I have rounded out my skillsets:→ Digital Transformation→ P&L Management→ Marketing, Digital & eCommerce Strategy→ Strategic Planning and Execution→ Team Management & Leadership Development→ Enterprise Technology Architect / Implementation→ Global Campaign Management→ Strategy & Roadmap Development→ Data Warehousing & Analytics VisualizationsIf you want to learn more about my work and how you can scale up your eCommerce business, you can join my newsletter:→ GO HERE: https://ecommfire.beehiiv.com/subscribe

Harry Williams's Current Company Details
Caterpillar Inc.

Caterpillar Inc.

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Marketing, Digital & Technology Leader | 20-Year Career Building eCommerce, Marketing Solutions & Teams to Generate Revenue for Global Brands
Website:
caterpillar.com
Harry Williams Work Experience Details
  • Caterpillar Inc.
    Global Ecommerce Manager
    Caterpillar Inc. Apr 2023 - Present
    Irving, Texas, Us
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  • Arteza
    Head Of Marketing
    Arteza Mar 2022 - Mar 2023
    North Miami Beach, Florida, Us
    • Created/restructured a cohesive Marketing Team in a phased approach.• Hired/Structured team around Brand, Acquisition, eCommerce/CRO, Retention & Loyalty, Analytics.• Delivered large swing in Contribution Profit to work towards profitability of channel• Stabilized ROAS and Contribution Profit to goals, consolidated vendors, and added new vendors to fill gaps.• Led execution of the company’s first large-scale global brand campaign in planning & execution.• Led the technology and business teams in migrating off custom platforms onto Shopify.
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  • Arteza
    Senior Director, Growth Marketing
    Arteza Sep 2021 - Mar 2022
    North Miami Beach, Florida, Us
    • Led the Growth Marketing team in owning the P&L for the B2C business• Led changes leading to profitable ROAS and Contribution Profit• Standardize our marketing tech stack and vendors• Standardize marketing content across all D2C channels
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  • Maui Jim Sunglasses
    Senior Director, Ecommerce & Digital Marketing
    Maui Jim Sunglasses Jul 2021 - Sep 2021
    Peoria, Illinois, Us
    Manage the DTC P&L, manage and deploy B2C global digital marketing strategy, and run the eCommerce/Digital Marketing team.Responsible for DTC sales, Digital Marketing programs and communications, digital media advertising, defining and executing customer journeys and driving our Global Marketplace strategy and sales.
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  • Maui Jim Sunglasses
    Director, Global Ecommerce
    Maui Jim Sunglasses May 2018 - Jul 2021
    Peoria, Illinois, Us
    Manage the Digital Marketing / eCommerce team for the brand, and run the P&L for the channel and manage and deploy global digital marketing strategy.Responsible for DTC sales, Digital Marketing programs and communications, digital media advertising, defining and executing customer journeys and driving our Marketplace strategy and sales.
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  • Maui Jim Sunglasses
    Manager, Digital Technology
    Maui Jim Sunglasses Aug 2016 - May 2018
    Peoria, Illinois, Us
    eCommerce TechnologyTechnical management and support of the B2C & B2B Digital and eCommerce multi-channel applications platforms. Manage the technology stack while also guiding the development of new software applications and providing operational management for B2C, B2B, mobile storefronts, integration and digital solutions.Manage Mobility PlatformProvide leadership on the Maui Jim mobility apps platform, forming the roadmap, managing development with vendors, and providing operational support to the field.AnalyticsLead initiatives and management of our 3rd party data warehouse in aggregating, processing, and reporting on omnichannel data to inform our performance and strategy. Lead the charge in creating data visualizations for our sales and marketing channels.
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  • Simantel
    Technology & Analytics Director
    Simantel Oct 2014 - Aug 2016
    Peoria, Il, Us
    Progressive roles leading strategy and architecting technology/marketing solutions for Fortune 50 clients. Technology Architecture / Marketing Strategy• Lead discovery workshops with clients to document business goals and objectives.• Ideate and craft strategies for Marketing and Technology initiatives.• Lead execution of technology/marketing strategies through to reporting & optimization.Lead Enterprise Digital Initiatives• Led enterprise North America digital brand rollout for nationwide manufacturing company.• Lead global planning and strategic marketing initiatives for Fortune 50 company.• Lead strategic planning & implementation for Eloqua campaigns across multiple Business Units.• Implement Measurement & Conversion Strategies to prove success of campaigns.Data Warehouse & Analytics• Leading the agency in an enterprise-wide data warehouse implementation to serve the agency and all of our clients in their data and reporting needs.• Created current Analytics offering at Simantel, utilizing Tableau & Tableau Server for reporting.• Leading strategic roadmap and implementation of migration to our data warehouse.
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  • Golden Communications, Inc.
    Director Of Operations
    Golden Communications, Inc. Dec 2011 - Oct 2014
    Newport Beach, Ca, Us
    Progressive roles in leading global operations, strategic planning, eCommerce & Digital Marketing workflow, overseeing enterprise software implementations, business process development and strategic planning.• Strategic Planning: Served as a key member of the Leadership Team, creating the company’s Strategic Plan, setting and monitoring company goals.• Streamlining Operations: Took a flat organization that built websites, custom programming and online marketing, and turned it into an efficiently operating machine that works well together while keeping a relaxed, autonomous culture. Led many internal software initiatives to streamline operations including Salesforce implementation, Atlassan software adoption, Basecamp, Zendesk, JIRA and other software suites.• Financial Oversight: Responsible for operational revenue growth, creating financial forecasts and directing the controller to monitor growth.• Recruiting, Hiring & HR: Standardized the hiring process, recruiting, interviewing and hiring employees with the help of department heads.• Creating Structure & Organization: Took a flat organization and arranged into 12 departments, defining roles, accountabilities, and career tracks for each department.• Global Head of Operations: Responsible for managing the team worldwide before the organizational chart, and then managing the department heads after chart implementation.• eCommerce Project Management: Manage eCommerce website builds, Website Redesigns, SEO / SEM Campaign projects from start to ongoing maintenance. Work with a variety of B2B and B2C businesses in helping them build websites to hit a specific ROI.Worked with variety of eCommerce and Enterprise clients such as Ingram Micro, Superior Press, Too Faced Cosmetics. Worked with a variety of technologies such as Magento, ASPDotNetStorefront, Kentico, and other custom solutions.
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  • Trinet Internet Solutions
    Project Manager / Online Marketing Manager
    Trinet Internet Solutions Sep 2010 - Dec 2011
    Irvine, Ca, Us
    Led teams of consultants, designers, and developers in a variety of projects including online marketing strategies, website redesigns, social media marketing, brand management, reputation management, mobile marketing, etc.Some clients accounts I served:- World Vision- Performance Racing- Juice It Up- Nutrishop- California Bank & Trust
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  • Secret Innovations, Inc.
    President / Consultant
    Secret Innovations, Inc. May 2008 - Aug 2010
    Started a Web Development / Marketing company assisting businesses in acquiring customers with online marketing.Consulted for many non-profit and for-profit companies in helping them formulate web marketing initiatives and redesigning their websites to implement those initiatives.Managed and led development on many different size web projects for small to medium size businesses, while optimizing their online presence to achieve higher search engine rankings, drive traffic, and track results.Crafted and managed marketing campaigns including Direct Mail, AdWords, & Social Media. One of the social media campaigns involved creating a Facebook viral video campaign that helped draw 1000 new attendees to a national conference.
  • Harry Williams & Associates Lawfirm
    Assistant Marketing Director
    Harry Williams & Associates Lawfirm Mar 2007 - Aug 2010
    Served as assistant marketing director for the lawfirm. Managed marketing systems including direct mail campaigns, offline to online conversion funnels, and managed the CRM Software for the company.Created and refined internal processes for the lawfirm including setting up the whole company on a new legal software package, came up with codified internal processes, and trained the staff on these new procedures.Also served as the webmaster for the lawfirm, overseeing the creation of multiple lead generation websites, managing virtual contractors of designers and developers in creating the websites and software.
  • Bradley University
    Adjunct Faculty – Interactive Media Program
    Bradley University Aug 2005 - Dec 2008
    Peoria, Illinois, Us
    Taught as both a full-time and part-time Adjunct Faculty Member of the Interactive Media Program at Bradley University.Classes included:Intro to Web DesignTaught students the basics of standards based web design including HTML and CSS basics. Students had to learn how to build a website from start to finish, and created one for their final projectsAdvanced Flash Programming / Game DevelopmentSenior level students learned Object Oriented Game Design in Flash, and had to create their own games to be played on the Wii gaming system.Intermediate Multimedia AuthoringStudents learned the full multimedia authoring process from conception of a project to delivering a finished project. In the class, students had to create all of the planning documentation including user personas, usability studies, timelines, etc. for a game project. Then in the second half of the semester, the class worked in groups to create the actual games and see them through to a finished product.
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  • The Iona Group
    Multimedia Developer / Software Architect
    The Iona Group Sep 2004 - Dec 2008
    Morton, Il, Us
    Led team development on numerous interactive projects, websites and touchscreen kiosks for many companies including Caterpillar Inc., Museum of Science & Industry, Museum of Broadcast Communications, and Daytona Speedway.Worked especially in the eLearning world developing courseware for companies, and helping companies in the eLearning courseware development process.Envisioned, architected, and created an application framework for rapidly developing and deploying training courses for companies. This framework was used to develop several critical online and offline training courses for companies like the International Society of Arboriculture, Caterpillar Inc., State Farm Insurance, & Pioneer Hi-Bred International, Inc.
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  • Caterpillar, Inc.
    Website Administrator
    Caterpillar, Inc. Apr 2003 - Nov 2004
    Irving, Texas, Us
    Website administrator for 2 different groups within Caterpillar, Inc. (Corporate Public Affairs & Caterpillar Global Mining). I worked closely with the Content Management Application that they were implementing, helping to populate and migrate content over to it, which in turn fed their portal system that they were implementing.
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  • Estoresetup
    Product Manager / Chief Architect
    Estoresetup Dec 2000 - May 2003
    Planned, researched, and architected an early eCommerce shopping cart software solution.Did all of the design, development, created a website, and sold the software to small business owners in need of eCommerce. Provided customer support, supported the software with iterated releases based on customer feedback, created detailed documentation, and implemented API connectivity.

Harry Williams Skills

Seo Online Marketing Social Media Marketing Social Media Web Development Web Design Google Adwords Google Analytics Website Development Web Analytics Multimedia Marketing Strategy Management Web Project Management User Experience Facebook Css Html Lead Generation Project Management Web Marketing Digital Strategy Content Strategy Content Management Marketing Strategy Wordpress E Commerce User Interface Design Crm Sem Online Advertising Information Architecture Mobile Devices Email Marketing Search Engine Optimization Mobile Applications Start Ups Digital Marketing Product Management Ppc Analytics Drupal Business Analysis Tableau Data Warehousing Marketing Analytics

Harry Williams Education Details

  • Bradley University
    Bradley University
    Music

Frequently Asked Questions about Harry Williams

What company does Harry Williams work for?

Harry Williams works for Caterpillar Inc.

What is Harry Williams's role at the current company?

Harry Williams's current role is Marketing, Digital & Technology Leader | 20-Year Career Building eCommerce, Marketing Solutions & Teams to Generate Revenue for Global Brands.

What is Harry Williams's email address?

Harry Williams's email address is hw****@****jim.com

What is Harry Williams's direct phone number?

Harry Williams's direct phone number is +130958*****

What schools did Harry Williams attend?

Harry Williams attended Bradley University.

What skills is Harry Williams known for?

Harry Williams has skills like Seo, Online Marketing, Social Media Marketing, Social Media, Web Development, Web Design, Google Adwords, Google Analytics, Website Development, Web Analytics, Multimedia, Marketing.

Who are Harry Williams's colleagues?

Harry Williams's colleagues are Eric Hultgren, Samuel Davis, Daniel Nicolette, Tina Owen, 王志天, Rijal Woldeab, Staci Stone.

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