Leading a team of Product Owners to define requirements, prioritize roadmaps, and launch experiences powering Nike Run Club and Nike Training Club, two global apps that represent the 2nd largest active user base in the Digital Fitness industry, reaching 19m athletes speaking 10 languages across 153 countries

Spearheaded a R&D program that explored emerging technologies with promising potential but uncertain product-market fit, with the goal of establishing an ecosystem of Nike-branded wearablesBrought 1st-generation products from concept to commercialization, highlighted by Nike Adapt, which debuted with 350k footwear units, each equipped with a self-lacing motor, wireless connectivity, a companion app, and a sensor package capable of measuring the forces athletes generate on every step, stride, jump, and cut

Transformed a 15-member service-oriented production group into a thought-leading, Creative Studio responsible for concepting, producing, and delivering integrated media campaigns for iconic franchises like the Simpsons, American Idol, and the X-FilesKey responsibilities included crafting thumb-stopping content to cultivate and engage online communities, utilizing 1st-generation Google, Meta, Snap, and Amazon AR/VR technology to tell immersive stories that bridge digital and physical worlds, and redesigning the UI/UX of the FoxNow app portfolio to shift consumer viewing habits from broadcast to streaming

Established distinctive digital brand identities for dozens of television shows, then wrapped Fox.com, FoxNow apps, paid advertising, and social media with artwork optimized for each platformDeployed a series of automated systems that amplified team output by more than 500% without decreasing aesthetic polish or increasing resource requirements

Founded a digital division within an industry-leading creative agency renowned for brand design since 1968, shifting long-standing company culture from focusing solely on the print medium to taking a multimedia approach to campaign development

Designed marketing collateral across media channels – including print, billboards, retail signage, TV spots, websites, and digital ads – for a diverse collective of accounts that ranged from Disney to Nissan to Lockheed Martin

Learned how to distill complex narratives into simple, emotional, and iconic messages by designing posters, logos, and packaging for movies, television shows, and video games