Branding and Marketing• Responsible for conceptualizing 360 degree strategies to establish and grow the brand presence in the market, identification of appropriate channels to execute strategies.• Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for the brand. • Work closely with agencies to manage end to end digital media presence of the brand.• Keeping a track of business and promotions relating to the brand and corporate operations. • Guest/ customer relation and grievances handling and problem solving.Operations• Creation of new business opportunities by forming an alliance / empanelment with corporate insurance and TPAs, and looking after day to day operations of the business from these alliances.• Provide operational oversight, conceive and implement strategies for making the institution a profitable unit.• Coordinate and provide work direction and guidance to other operation’s team members across locations.• Play a leadership role in organizing national medical conferences.

Handling the day to day operations of marketing and allied activities from ATL to BTL. Conceptualisation, Planning, Execution and post activity analysis for better planning for next one. Result oriented approach.

Brand: Aircel Main job functions and responsibilities included -Tracking competition strategies including ads, digital presence and outdoor campaigns -Consumer Research for insight mining, pre-ad testing, ad performance testing and TG lifestyle and trend analysis -Understanding client requirements, discussing brand issues and communication strategies with the client -Presenting thoughts on creative output with the client and thereafter discussing same with internal team and alignment -Handling marketing finances of the client like timely estimate generation and billing for third party vendors -Co-ordination with all internal departments, third party vendors like (research agency, media agency, artworks studio, artists, talents, production houses etc) for smooth day to day working of the account -Artwork co-ordination for final brand creatives that reach consumers -Maintaining and building co-ordeal and mutually beneficial business relationship with the client -Attending internal and external meetings, including client meetings

Research:- Define research objectives and hypothesis- Engage in primary research- Compile primary research- Initiate secondary research- Compile secondary research- Evaluate research finding (both primary and secondary)Media Planning / Media Buying:- Define target audience- Identify objectives- Lay down communication and communication barriers- Identify communication opportunities through research- Find out of the touch points for the T.G- Find reach of different touch points- Find cost per contact - Make a detailed media plan as required- ExecutionClient Servicing:- Getting briefs from the client- Activating various briefs- Account planning- Presenting final creative to the client and getting approvalBusiness Development- Lead Generation & Qualification - Lead Activation- Credential's Presentation - Prospect Engagement- Problem Definition - Pitch Presentation - Commercial ClosureAccounts Handled:- Almond board of California- SIAM- GE- British Telecom- KRBL- RC ColaPitch- RC Cola- KRBL- SIAM- Bookadda.com- Yebhi.com- Snapdeal.com

Client Servicing:-Getting briefs from the client-Activating various briefs-Presenting final creative to the client and getting approval.Clients Supported:- Delhi Government- SRS Limited

The job involved marketing the innovative idea of Telemedicine in the state of Jharkhand. The job required to network with the medical fraternity and creating awareness among the general public by ATL & BTL activities through out the state.