After a very successful stint with Sukant Panigrahy as an Associate Designer, I started freelancing on my own under the brand name Helvetica. The starting project here was the In-Film Graphic design for Nishikant Kamant’s Drishyam. Since then under Helvetica I have been designing brand identities for various small brands, and also been making some engaging video and UX based content for them. At Helvetica my responsibilities include:· Conducting Brand related research and creating reports with analysis of a brand with information about the brands potential identity· Conceptualizing ideas for Graphic Designs and for various other designs around a certain branded entity making it a 360 degree Design Project.· Leading teams of Junior artists and designers and executing the said ideas to final and finished designs· Presenting the final designs in mock forms with attention to every little detail and later managing vendors on accurately recreating the mock design into a mass product.· Creating engaging Video content with branding elements to promote and present the brand in a creative way and also design the promotional material in all media formats for the brands including animated and shot videos.

After college, my first job was with Multi Award winning Production Designer Sukant Panigrahy. During my tenure here, I worked on titles like ‘Main Tera Hero’, ‘Phantom’ and ‘Fitoor’. At Pegasus, my responsibilities included:· Attending Directorial Level meetings with Sukant and making pointers about the Client requirements for film· Implementing those pointers to a concrete lookbook for the said film and creating concept art bansed on the same· Managing all the design and prop assets for a particular set and making a detailed 3D model of the set based on the Studio / Location dimensions, available prop inventory and the concept art.· Controlling the workforce and ensuring the execution of the set is achieved in the right time