Harsh Kumar Email & Phone Number

Chandigarh, India

Bengaluru, Karnataka, India

- Led a team of 24 members, organising monthly events, workshops, and guest lectures for the student body- Collaborated with other clubs and corporate partners to organise joint events and obtain sponsorships- Mentored juniors, offering insights into marketing strategies and concepts and preparing for the summer internship process

Iim Udaipur

- MarClan is the Marketing Club of IIM Udaipur.- Our purpose is to help the student community in every marketing field, be it studies, projects, competitions, or placements.

Mumbai, Maharashtra, India

- Penetrated new markets by onboarding 18 out of 27 potential channel partners, resulting in a significant increase in Yardley's market presence by developing a multi-channel strategy across omni, lifestyle, niche, and B2B channels- Improved marketing efficiency through detailed ROI analysis of marketing activities on Smytten and Adani Digital Labs- Conducted a detailed feasibility analysis on marketing investments on Google Pay, PhonePe, and PayTM- Laid the foundation for a nationwide loyalty program by executing a successful pilot in Mumbai, leading to a PPO offer

London, England, United Kingdom

- Managed a $10,000 monthly marketing budget, achieving a 225% increase in conversions from 2,600 to 26,300- Acquired over 2 million impressions surpassing the previous four-year total, by executing strategic marketing campaigns- Reduced cost per conversion by 75%, saving over $500K by optimising keyword bidding and ad targeting strategies- Decreased cost per click by 42% from $1.31 to $0.92 by continuously optimizing keyword strategies to maximize ROI- Increased conversion rates by 135%, from 5.88% to 13.82%, by collaborating with the web design team to optimize landing pages, resulting in higher customer engagement

London, England, United Kingdom

- Led a team of 5 digital marketers to achieve a 980% increase in impressions and a 910% increase in clicks - Boosted CTR to 10.44%, double the industry average of 5.86%, using various keyword tactics and optimised ad campaigns- Reduced average CPC by 30% from $1.59 to $1.09 within two months, resulting in significant cost savings for the company- Secured a full-time job offer by outperforming all KPIs and demonstrating effective leadership and campaign management

Goa

- Analyzed the Goan youth market to determine optimal targets, competitor offerings, and tactics for persuasion- Improved customer satisfaction by eliminating communication barriers and resolving complaints effectively- Recruited and trained new sales team interns about products, selling techniques, and company procedures- Exceeded the sales goals by over 3x by preparing customized presentations and pitches for the customers- Generated 80% of team revenue by acquiring 56 new customers; also generated warm leads for the team

Bengaluru Area, India

- Worked on a research paper titled "Retail marketers penetration in tech capital- Bengaluru and its scope.".- Analysed the retail market of Bengaluru and designed a suitable strategic plan that aims at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment.- Maintained relationships with the executives of the client company, developed strategies to meet the client's needs and oversaw the working of the departments concerned with the account.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 8.82

Activities and Societies: Marketing Club (President)

Hssc, Science