Harsh Kumar Email & Phone Number

Chandigarh, India

Bengaluru, Karnataka, India

- Led a team of 24 members, organising monthly events, workshops, and guest lectures for the student body- Collaborated with other clubs and corporate partners to organise joint events and obtain sponsorships- Mentored juniors, offering insights into marketing strategies and concepts and preparing for the summer internship process

IIM Udaipur

- MarClan is the Marketing Club of IIM Udaipur.- Our purpose is to help the student community in every marketing field, be it studies, projects, competitions, or placements.

Mumbai, Maharashtra, India

- Penetrated new markets by onboarding 18 out of 27 potential channel partners, resulting in a significant increase in Yardley's market presence by developing a multi-channel strategy across omni, lifestyle, niche, and B2B channels- Improved marketing efficiency through detailed ROI analysis of marketing activities on Smytten and Adani Digital Labs.

London, England, United Kingdom

- Managed a $10,000 monthly marketing budget, achieving a 225% increase in conversions from 2,600 to 26,300- Acquired over 2 million impressions surpassing the previous four-year total, by executing strategic marketing campaigns- Reduced cost per conversion by 75%, saving over $500K by optimising keyword bidding and ad targeting strategies- Decreased cost.

London, England, United Kingdom

- Led a team of 5 digital marketers to achieve a 980% increase in impressions and a 910% increase in clicks - Boosted CTR to 10.44%, double the industry average of 5.86%, using various keyword tactics and optimised ad campaigns- Reduced average CPC by 30% from $1.59 to $1.09 within two months, resulting in significant cost savings for the company- Secured.

Goa

- Analyzed the Goan youth market to determine optimal targets, competitor offerings, and tactics for persuasion- Improved customer satisfaction by eliminating communication barriers and resolving complaints effectively- Recruited and trained new sales team interns about products, selling techniques, and company procedures- Exceeded the sales goals by over.

Bengaluru Area, India

- Worked on a research paper titled "Retail marketers penetration in tech capital- Bengaluru and its scope.".- Analysed the retail market of Bengaluru and designed a suitable strategic plan that aims at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment.- Maintained.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 8.82

Activities and Societies: Marketing Club (President)

Hssc, Science