1) Responsible for Overall Sales & Marketing for Material Conveyance in India: Managing PAN India Sales2) Strategic Business Planning for enhanced Market Presence and Profitability. Performing Sales, Trend, Profitability & Competitor analysis. Formulating business plans / projections in line with Corporate Goals. 3) Lead the business to achieve budget (P&L, Sales, Margin, EBIT) and other planned targets and KPI´s.4) Commercial Excellence & Revenue Hunting Initiatives to mitigate any risk towards meeting Sales Budget5) Key Account Management: Establishing relationship with Key Customer Accounts. Ensuring regular customer visits, making customized presentations, and obtaining actionable feedback towards product development.6) Spearheading change within the Sales Team amidst transformation in the Organization 7) Compliance & Risk Management: Ensure compliance with legal and regulatory requirements, as well as company policies and procedures, while managing risks associated with sales activities.8) Cross-Functional Collaboration: Collaborate closely with SCM, Finance, Operations, and Product Development to ensure alignment and synergy in achieving business objectives in a matrix organization.9) Pioneering project focused on the recycling of rubber materials to reduce environmental impact and promote circular economy principles. 10) Talent Development: Recruit, train, and develop sales talent, fostering a high-performance culture and promoting career growth and advancement opportunities within the sales organization.11) Receivable Management: Estimating the credit worthiness of Customers, defining the Credit Policy, setting Terms of Payment, and ensuring timely collection of receivables.

1) Establish Continental as a ‘one-stop-solution-provider’ by leveraging our wide range of Products & Services.2) Promoting the Value Selling Approach: Value-based selling makes a sustainable difference in how Customers view a potential purchase. As buyers undergo major cost cutting evaluations, value selling approach is the need of the hour.3) Enhance visibility in the market by developing and nurturing relationships with End-Users, OEMs, Key Decision Makers, Project Engineering Firms / Consultants.4) Keep a close eye on the Industry and Competition to maximize sales and prepare mitigation plans for threats.5) Providing technical solutions and presentations to Customers and Key Stake Holders through in-depth knowledge of our Products & Services.6) Planning Annual Conveyor Belt Workshop / Exhibition showcasing our Latest Products, improvements in the design of the entire Conveyor Belt System, modern practices in operation & maintenance of Conveyor Belt Systems, trouble-shooting techniques, etc.

1) Promote Technical Marketing & Business Development.2) Providing regular reports and updates to senior management on business development activities, progress against targets, and market insights.3) Being adaptable and proactive in responding to changes in the market environment, customer needs, and business priorities.4) Cultivate and maintain strong relationships with key customers, partners, and stakeholders to drive customer satisfaction, loyalty, and retention.

 Develop Marketing and Sales Strategy: Responsible for the creation and implementation of P&YE Division’s Marketing and Sales Strategy to increase market share and profitability. Managing Activities of the Marketing & Sales Department: Provide leadership to ensure the achievement of sales revenue targets and profitability. Co-ordinate communication and activities amongst Marketing & Sales Managers towards accomplishing organizational goals.  Lead the Department: Attract, develop and retain talent to ensure that people with the right skills and motivation to meet business needs are in the right place at the right time. Growth of the business: Identify and co-ordinate efforts towards identifying new customers and product offerings. Provide direction and leadership for potential product and business acquisitions.  Team Building, Maintenance and Participation: Partnering with Marketing & Sales Team as well as other business leaders to ensure effective coordination and relationships with all disciplines of the organization. Departmental Goals and Objectives: Establish and implement short and long term departmental goals, objectives, policies and operating procedures.

 Sales Target Finalization, Monitoring & Ensuring Target Achievement for the Region, ensuring targeted sales volumes, Receivables Control, Price Realizations and maintaining statuary adherences.  Responsible for Product Identification, Presentations, Offer Submissions; Leading techno commercial negotiations and ensuring close co-ordination with Project Management Team.  Actively support company’s expansion to new products & geographies as per the Corporate Growth Strategy. Initiate and implement company guided Marketing activities & campaigns.  Responsible for providing business forecast & environment scans; keep management informed of market developments having direct or indirect bearing on organizational objective. Monitor new & existing Projects and formulate strategy with respect to positioning of products; ensure active participation in financer meets, customer meets, etc. to generate business enquiries.

 Drive Growth and Business Development: develop and direct a short-term & long-term marketing strategy for increasing brand awareness in the region. Securing customer contacts and creating a comprehensive customer database.  Manage, develop and train a team of 4 (four) Marketing and Sales personnel.  Marketing and Sale of various Mining Equipment & Systems such as Stackers, Reclaimers, Stacker-cum-Reclaimer of different types; Rotary & Rotaside Wagon Tipplers, Side Arm Chargers, Apron Feeders, Paddle Feeders, Wobbler Feeders, Crushers, Screens, Loaders, Unloaders, etc.  Demonstrate exceptional communication & negotiation skills through sales closings of premium accounts, preparation of quotes, generation of new business and the resolution of problem accounts. Ensure active participation in Marketing & Sales Conferences to formulate strategies for meeting the ABP (Annual Business Plan) Targets.  Develop and nurture excellent relationships with key accounts.  Responsible for driving timely collections from customers.

 Augmented growth of the business in Eastern & Central India: Promoting brand-image, increasing sale of existing products and services, initiating sale of new value-added products, acquiring new customers or markets.  Forecast customer requirements; creating and developing Market Intelligence by gathering information and conducting market studies on competitors as well as customers' trends.  Provide essential inputs in the ‘Market Segmentation’ exercise. Identification & Analysis of customer requirements: Understanding & evaluating customer requirements and providing technically & commercially superior solution. Leading Techno–Commercial discussions / negotiations with customers. Ensure understanding, analysis and knowledge of the latest Processes, Equipment & Technology being employed in Long Product Rolling.

 Developed & managed key accounts such as TATA STEEL, Jindal Steel & Power Ltd., Bhilai Steel Plant, IISCO Steel Plant, Durgapur Steel Plant, Alloy Steels Plant, TCIL (Tinplate Company of India Ltd.), ISWP (Indian Steel & Wire Products), Usha Martin, etc. Propelled the business of Pig Iron – directly reporting to VP (Mktg. & Sales) Planned, developed and implemented CAMIS (Customer Account Management Information System): CAMIS is a unique approach adopted for the determination of product & service features.  Monitor and Guide the implementation of ISO procedure.