* Spearheaded marketing initiatives resulting in revenue growth across 5 Business Units* Managed comprehensive Marketing P&L for each Business Unit, ensuring strategic alignment and profitability* Led successful implementation of HubSpot CRM, enhancing sales and marketing team efficiency* Developed and executed organization-wide Performance Marketing and Acquisition Strategy, encompassing planning, budgeting, reporting, and multi-channel execution* Crafted and implemented comprehensive digital marketing strategies, driving brand awareness, traffic, conversions, and revenue growth* Orchestrated marketing efforts across SEO, PPC, Affiliate Marketing, Performance Partnerships, Digital Media (Paid Social, Display, Programmatic & Video), OTTs, and major platforms (Facebook & Google)* Refined customer segmentation strategy for omni-channel growth through data-driven insights* Mentored and led a high-performing marketing team, including specialists in Graphics, Digital Marketing, SEO, Lead Generation, and Branding & Communications* Oversaw participation in 30+ Exhibitions and 20+ Conferences annually, maximising brand visibility and lead generation* Demonstrated keen ability in talent acquisition and development within the marketing department

* Conduct comprehensive analyses of international market landscapes, developing robust Global-to-Market (GTM) Strategies for multiple regions* Lead the creation and implementation of multi-faceted marketing plans, collaborating with global clients, senior management, creative teams, and international alliance partners* Drive audience growth and product adoption through strategically aligned marketing initiatives across diverse cultural contexts* Design and execute content, digital, and product marketing strategies on a Global Scale, ensuring consistent brand messaging while adapting to local market nuances* Oversee international market expansion efforts, identifying and capitalizing on new business opportunities across various geographic regions* Manage cross-cultural marketing teams, fostering a global mindset and facilitating effective communication across borders* Develop and maintain relationships with key international stakeholders, including distributors, partners, and major clients* Monitor global marketing trends and competitor activities, adjusting strategies to maintain a competitive edge in international markets* Ensure compliance with diverse international marketing regulations and standards across multiple jurisdictions* Optimize marketing budget allocation across different countries and regions to maximize ROI on a global scale

* Spearheaded research on cutting-edge advertising technologies, focusing on AI-driven individual tracking and persona creation using Natural Language Processing (NLP)* Developed insights on predictive analysis for personalized marketing, laying groundwork for future data-driven marketing strategies* Provided strategic consultation to brands on enhancing customer connections, leveraging advanced consumer insights to improve product development and service delivery* Conducted comprehensive market viability analysis for an innovative technical platform integrating behavioral and attitudinal data* Explored applications of longitudinal predictive analysis for individual consumers, anticipating future trends in personalized marketing* Gained exposure to advanced marketing technologies and methodologies, including AI and machine learning applications in consumer behavior analysis* Contributed to the development of next-generation marketing solutions, combining traditional marketing principles with emerging technologies* Honed skills in translating complex technical concepts into actionable marketing strategies for diverse client bases

* Demonstrated exceptional sales acumen, generating over AUD $40,000 in solar sales during a short internship period* Developed and implemented innovative sales attribution techniques, successfully converting prospects into customers* Pioneered cost-effective remote sales strategies, eliminating travel expenses and improving efficiency through on-call conversions* Conducted market analysis to identify opportunities for new campaigns, services, and distribution channels to drive sales growth* Leveraged competitive intelligence to develop unique selling propositions and differentiators, informing strategic pricing decisions* Managed end-to-end customer relationships, from initial contact through to post-sale support* Honed problem-solving skills by identifying and addressing customer concerns, escalating complex issues when necessary* Gained valuable insights into renewable energy market trends and consumer behavior, laying groundwork for future strategic roles

* Served as F1 Paddock Hospitality Manager for the 2019 Formula 1 Australian Grand Prix, overseeing high-profile client experiences and brand activations* Led operations for Cricket Australia's Event Presentation Unit (EPU) during T20 Domain Test Series and ODI (India vs. Australia), managing brand visibility and fan engagement strategies* Directed course operations for major sporting events including Foam Fest 5K marathon and JP Morgan Marathon, ensuring seamless execution of sponsor activations and participant experiences* Developed and implemented strategic marketing plans to maximize brand exposure and engagement across diverse, large-scale events* Coordinated cross-functional teams to align event operations with overarching marketing objectives and sponsor requirements* Analyzed post-event data to measure ROI and identify areas for improvement in future marketing and operational strategies* Gained invaluable experience in sports marketing, sponsorship activation, and experiential marketing techniques* Honed skills in stakeholder management, working with high-profile clients and international sports organizations* Demonstrated ability to execute marketing strategies in high-pressure, real-time environments

* Conducted regular market research to identify and create new sales opportunities, maintaining a robust client database* Led cross-functional coordination to nurture client relationships and successfully execute special projects* Expanded business in tribal territories by developing key relationships, attending conferences, and participating in relevant trade shows* Drove revenue growth through strategic market evaluation and identification of high-potential prospects* Implemented effective lead generation and qualification processes, improving sales pipeline quality* Crafted compelling proposals and presentations for government contracts, highlighting product benefits and competitive advantages* Utilized CRM systems to track sales activities, monitor lead progress, and optimize conversion rates* Collaborated with product teams to align offerings with market demands and client feedback* Represented the company at industry events, effectively communicating value propositions to potential clients* Developed and maintained strong relationships with key decision-makers in target organizations* Achieved and exceeded monthly, quarterly, and annual sales targets consistently* Provided regular market intelligence reports to senior management, informing strategic business decisions

Design engineer for HVDC - Control and protection systems• Responsible to coordinate and work on moderately complex design projects to meet product requirements, cost targets and product features, while ensuring a high-quality design is release on- time to support project milestone and project budget.• Worked on various ABB Upgrade Projects across the globe.

SRM Formula Hybrid Racing Team - Chassis design engineer and Sponsorship director.