Rfm And Customer Segmentation Intern
During my internship at Jio, I played a pivotal role in data analysis and management, leveraging SQL and SAP HANA to extract, analyze, and manage extensive datasets. This ensured high data quality and provided critical business insights. I also spearheaded the development and execution of multi-channel marketing campaigns, including SMS, email, telecalling, and WhatsApp. These campaigns were optimized through A/B testing and performance tracking, significantly boosting customer engagement. My… Show more During my internship at Jio, I played a pivotal role in data analysis and management, leveraging SQL and SAP HANA to extract, analyze, and manage extensive datasets. This ensured high data quality and provided critical business insights. I also spearheaded the development and execution of multi-channel marketing campaigns, including SMS, email, telecalling, and WhatsApp. These campaigns were optimized through A/B testing and performance tracking, significantly boosting customer engagement. My technical acumen enabled me to resolve issues related to telecalling portals, Tableau reports, and Azure credentials, thereby enhancing operational efficiency and user experience. Among my key achievements were delivering actionable insights from complex data, increasing customer engagement through targeted campaigns, and improving system functionality through technical support. This multifaceted experience honed my technical, analytical, and problem-solving skills, highlighting my ability to drive business growth and operational efficiency through data-driven strategies and effective technical solutions. Show less