A strategic and innovative marketing professional, responsible for leading the marketing efforts of our radio station. To develop and execute comprehensive marketing strategies to promote our brand, engage with our audience, and drive business growth.Key Responsibilities- Develop and execute marketing strategies to achieve business objectives- Lead and manage the plan to ensure effective campaign execution- Collaborate with cross-functional teams, including sales, programming, and digital media- Analyze market trends, listener behavior, and campaign results to inform marketing strategies- Manage marketing budget and ensure effective ROIKey Skills- Proven experience in marketing- Strong strategic thinking and problem-solving skills- Good communication, leadership, and project management skills- Ability to work in a fast-paced environment and adapt to changing priorities- Strong analytical and data interpretation skills

• Oversee omni-channel fashion sourcing and purchasing from various vendors across Punjab and Haryana.• Measure and report performance of all marketing campaigns, and assess against budgets (ROI and KPIs)• Utilize the strong analytical ability to evaluate end-to-end client experience across multiple channels & consumer touchpoints.• Constantly aware of new fashion trends, category innovations by utilizing all available avenues like social platforms, trade publications, business trend news, competitor analysis and vendor network.• Collaborate with stakeholders to create landing pages and optimize the user experience• Manage product life cycles and inventory levels to ensure that all targets are met for exports and domestic consumption. • Manage all marketing initiatives (samples, features/benefits) such as recommendations for monthly mailer, print material, presell, catalogue, price changes, icons• Identify trends and insights, and optimize spend and performance based on the insights.• Recommend seasonal merchandise flow strategy that maximize sales, profitability and customer expectation

Handling event management services specifically M.I.C.E for the organization- Accountable for event/adventure activity management, ensuring desired service levels are exceeded- Handling a team ensuring the client is updated in each aspect and then bought onboard.- Updating of trackers, revisiting old clients while securing new customers.- Preparing tour itineraries and keeping the end user informed about tour related details.- Executing the tour operations as a part of the requirement from specific clients.- Managing and verifying vendor's account through an internal integrated vendor management portal.- Procuring commercials for publications, selecting media tools to attain maximum coverage from the expenditure.- Maintaining the relationship with the vendors & getting the best production from them.- Making sure business ethics are adhered to at all times and aligned with the organization’s guidelines - Conducting business reviews with the long term customers along with colleagues to ensure exceptional services - Developing relationships at all levels & with key decision-makers in target organizations in a professional way- Meeting deadlines and ensuring events are executed hassle free

Handling Pan India queries of customers regarding adventure packages and recreation activities.- Accountable for event/adventure activity management for corporate, being the organization's face.- Handling a team of five ensuring the client is updated in each aspect and then bought onboard.- Updating of trackers, revisiting old clients while securing new customers.- Preparing tour itineraries and keeping the end user informed about tour related details.- Executing the tour operations as a part of the requirement from specific clients.- Managing and verifying vendor's account through an internal integrated vendor management portal.

Handling calls Pan India for Make My Trip's post sales customers (Flights Department).- Handling customer queries like change in travel date, cancellation of booking using Amadeus software in flights department. - Giving them on call information on flight schedule.- Updating of refunds, follow-ups if needed, co-ordination and its related issues.- Used to make calls to the customers of Canada & sell the membership to Truckers & Shippers.- Updating of trackers, follow-ups if needed, co-ordination and its related issues. - Record management for external and internal auditing.