With over 18 years of experience, I bring a wealth of knowledge in Enterprise Architecture, Solution Architecture, People Management, Software Delivery, and Technical Product Management. My career has been marked by successfully steering the business management of products and ensuring theircommercial success.As the Director of Architecture, I specialize in Software Architecture for eCommerce, Marketing, and Personalized Web Experiences, with a strong focus on Cloud Transformation, API Strategy, and Digital Account Leadership. In this role, I lead and manage centralized architecture teams, driving the creation of technical roadmaps and the development of long-term technical strategies that align with the organization’s business objectives.My leadership is cantered on building and nurturing high performing teams, leveraging my people management skills to create a cohesive and motivated workforce. Additionally, my strong negotiation abilities facilitate successful collaboration across diverse geographies and cross-functional teams, including product, legal, and engineering.As a Hands-On Principal Architect / Lead Architect, I possess deep expertise in cloud-based and standalone applications, with extensive experience in Enterprise Architecture, cloud computing,UI, Real-time Location Tracking, Reporting, Big Data, and Analytics.I have a proven track record of working with products running on a mixed technology stack.Substantial experience in driving Strategic Digital Initiatives (Web, Mobile, API, Cloud Transformation) and leading Centre of Excellence (COE) for Sitecore, AEM, and UX across global teams.My leadership includes setting up standards for low level design, coding standards, quality control, test Automation, and CI/CD.·Collaborative management style that empowers the team and works well across geographies and cross functional teams including product, legal, engineering, etc.Expertise in understanding the business, the market, the product, and the customers; analysed consumer needs, current market trends, and potential partnerships from an ROI and build vs. buyperspective.Meticulous at strategic planning, set the product goals based on a market-driven strategy and worked towards achieving the goals while considering the organization’s potential & capabilities.