Digital Marketing Team Lead
CurrentDigital Marketing Team Lead in Bacancy technology, Ahmedabad, India.• Improved client sites’ search engine rankings, traffic and conversions• Analyzed potential client sites and wrote proposals• Cleaned up HTML and CSS for W3C validity, cross-browser compatibility, semantic markup, search engine friendliness and page speed• Worked with content management systems including WordPress• Performed keyword research and assignment• Optimized content for chosen keywords including titles, meta data, on-page text and link anchor text• Advised on logical site architecture for usability, indexation and canonicalization• Set up robots.txt and .htaccess files for redirects, spidering and error pages• Generated, submitted and tracked XML sitemap files• Recommended and supervised developers, designers and copywriters when needed• Built links to sites and advised on content creation for continued link building• Optimized sites and profile pages for local search, e.g. Yelp, Google Places• Monitored search engine rankings, indexation and potential problems• Analyzed traffic and made recommendations for further improvementsOn Page SEO:1. Titletag Creation2. Metatag Creation3. Keyword Analysis4. ALT Tag Optimization5. Keyword Density Check6. Broken Link Checking7. Content Duplication checking8. HTML coding9. Website Analysis10.Content Optimization11.XML Sitemap Creation12.Google Analytics, Google Adwords, Google Webmaster ToolSMO +Social Media Optimization+Social Media Management+Social Media Marketing Plan +Social Media Analytics1. Facebook Fan Page Creation2. Facebook Promotion and Marketing3. Twitter Background Customization4. Twitter Promotion and Marketing5. Linkedin Company Profile Creation and Customization6. Youtube Channel customization7. Google+ Page creation and promotion8. Reddit9. Delicious10.Stumbleupon11.Tumblr12.Pinterest