Led strategic marketing for ISB Executive Education, achieving substantial lead conversion for 25-30 annual programmes against top global B-Schools, directing a 5-person team to surpass 10-figure revenue targets.Owned the marcom function and was the key conceptualiser, reviewer and approver for all marketing and communication content published both offline and online.Developed and executed targeted B2C and B2B campaigns across digital platforms, driving engagement and… Show more Led strategic marketing for ISB Executive Education, achieving substantial lead conversion for 25-30 annual programmes against top global B-Schools, directing a 5-person team to surpass 10-figure revenue targets.Owned the marcom function and was the key conceptualiser, reviewer and approver for all marketing and communication content published both offline and online.Developed and executed targeted B2C and B2B campaigns across digital platforms, driving engagement and leveraging data insights for continuous improvement.Conducted market analysis and utilised marketing tech and analytics to enhance programme visibility and optimise ROI.Managed performance metrics to ensure top-quality communication and market penetration, driving visibility and engagement enhancements. Show less

Developed and launched Knowledge Ridge Premium Insights (KRPI). Developed KRPI as a product targeted at serving existing consulting clients with focused, customised and exclusive industry intelligence through knowledge pieces. Worked with founders to build KRPI as a knowledge driven product to: A-Nurture and farm existing clients to drive more consulting engagements B Act as a source of leads for newer consulting engagements through wider public dissemination.

At a digital transformation/marketing agency, led marketing deliveries and account management, securing multi-million dollar seed funding. Dual-hatted, managing marketing for four proprietary products and serving as an account manager for IT services. We, as a team, also launched LegalNextt. This flagship product attempted to digitally transform India's judiciary engine and amassed a community of 11,000+ lawyers across 22 states in just ten months. Launched the first collaborative… Show more At a digital transformation/marketing agency, led marketing deliveries and account management, securing multi-million dollar seed funding. Dual-hatted, managing marketing for four proprietary products and serving as an account manager for IT services. We, as a team, also launched LegalNextt. This flagship product attempted to digitally transform India's judiciary engine and amassed a community of 11,000+ lawyers across 22 states in just ten months. Launched the first collaborative social network for lawyers in India. Drove subscriptions through collaborations with healthcare providers, hospitals, and professional associations like the IMA to drive business growth for LegalNextt within the medical community as a hedge and solution against medico-legal and malpractice challenges. Helped the team cultivate partnerships with key industry bodies, boosting product adoption between lawyers and litigants from various industries, leveraging their diverse legal/compliance transformation needs. Managed business development efforts for the GT20 Canada Cricket League through international campaigns. Enabled established relationships with industry leaders to advance our online and offline brands. Additionally, I organised and monetised B2B conferences and extended marketing services to social and political parties, effectively expanding their reach and optimising ROI. This multi-pronged approach reinforced the agency's market presence and diversified its revenue streams. Show less

Led international B2B tech conferences across the MENA markets, leveraging research for annual profitable B2B knowledge-driven events. Collaborated with global advisors and globally storied business leaders across industries to create knowledge-driven conferences, workshops and masterclasses. Launched a portfolio focused on the themes of disruptive technologies focused on IoT, Blockchain, and AI, meeting six-figure revenue targets in 4-month cycles. Engaged with industry leaders and… Show more Led international B2B tech conferences across the MENA markets, leveraging research for annual profitable B2B knowledge-driven events. Collaborated with global advisors and globally storied business leaders across industries to create knowledge-driven conferences, workshops and masterclasses. Launched a portfolio focused on the themes of disruptive technologies focused on IoT, Blockchain, and AI, meeting six-figure revenue targets in 4-month cycles. Engaged with industry leaders and leveraged global networks, boosting ROI and reinforcing our industry leadership. Show less

As Co-founder and VP of Production and Marketing at a B2B conference startup, I spearheaded strategy and execution in a bootstrapped setting. We exclusively partnered with the IMF for specialized initiatives and expanded our global footprint through key alliances with industry bodies and government accelerators in the Middle East.I oversaw P&L, streamlined operations, and managed budgets. On the sales side, our data-driven approach led to a 22% YoY growth for our flagship Dubai event… Show more As Co-founder and VP of Production and Marketing at a B2B conference startup, I spearheaded strategy and execution in a bootstrapped setting. We exclusively partnered with the IMF for specialized initiatives and expanded our global footprint through key alliances with industry bodies and government accelerators in the Middle East.I oversaw P&L, streamlined operations, and managed budgets. On the sales side, our data-driven approach led to a 22% YoY growth for our flagship Dubai event. Utilising both organic and paid digital campaigns, we amplified our reach across multiple platforms and boosted event attendance in the GCC.Strategic collaborations with Government, Industry and Regulatory agencies, and Central Banks including notable learning engagements like bringing together both the NATO ISAF Forces and 9/11 First Responders, IMF and verious Government Partners which solidified our reputation as a trusted partner in the MENA B2B landscape. Show less

The engagement with Oni360 involved helping them through the development of strategic content for their clients.Crafted thought leadership pieces, ghostwritten speeches, interviews, and byline articles for public figures, heads of state, business leaders and founders of some of the storied unicorns in India.

Leveraged market analysis across targetted MENA geographies to identify profitable industries and functional areas, shaping the development of our annual conference pipeline of 60 global, multi-industry, knowledge-driven B2B conferences. By focusing on market dynamics, I drove tailored knowledge content and programmes to produce international B2B Conferences. We liaised with industry leaders from across the public and private sector spaces across the MENA region to develop industry-relevant… Show more Leveraged market analysis across targetted MENA geographies to identify profitable industries and functional areas, shaping the development of our annual conference pipeline of 60 global, multi-industry, knowledge-driven B2B conferences. By focusing on market dynamics, I drove tailored knowledge content and programmes to produce international B2B Conferences. We liaised with industry leaders from across the public and private sector spaces across the MENA region to develop industry-relevant content tailored to resonate with audiences of both buyers and sellers in TG. This strategy was implemented closely with the Sales, Marketing/Content, and Operations teams to ensure aligned and effective execution. Responsibilities ranged from budget planning and project conceptualisation to intensive theme and speaker selection research. This comprehensive approach ensured effective knowledge dissemination and strengthened the CONTENT to ENGAGEMENT to REVENUE approach.Established working synergies to develop, curate, organise and monetise event content with stakeholders from the public and private sectors across the MENA regions. Show less

Served as an extended arm of on-site sales teams in the US for medium to large IT Services Organizations. Interacted with CXO's and other decision makers to create multiple points of entry into organizations in the Financial Services Arena. Conduct research activities to map markets and formulate strategies to penetrate them.