Harshal Katariya Email & Phone Number

The human brain is a crazy place, and there are two things that fascinate me most about product and growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization-so you're optimizing for something that is both rational and irrational. I apply the same thinking in marketing that I also apply in leadership, because whether you're connecting with consumers or with your team, you' re connecting with the fun irrationality of their logic-in order to bring ideas together, influence an outcome, and also optimize and scale for future growth. Outside of work, I serve as COO of Kankria Agro Limited in India , an organization committed to improving FMCG Industry. I also consider myself a "flavor ambassador" to Rainbow ice cream and can sometimes be spotted scooping on warm summer nights.