• Driving overall marketing & communication strategies involving Integrated Marketing Campaigns/ Digital and Social Media Marketing / PR / Branding / Business Events in reputed organizations to achieve the high visibility for brands & products• Utilizing understanding of buying motivators & influences to work with product developers to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue• Functioning as a core member of the Management Team; devising, formulating, and aligning the strategies and executing roadmaps and directions• Producing precision-targeted marketing communications backed by accurate, timely internal reporting and analysis.• Planned and implemented marketing activities, including sales events, brand campaigns, digital marketing, influencer marketing, PR, BTL, and ATL• Achieved profitable marketing growth and increased ROI by implementing strategic campaigns and taking continuous performance measurements with various scientific tools, such as Google Analytics, SEMrush, and BuzzSumo• Producing precision-targeted marketing communications backed by accurate, timely internal reporting and analysis

• Conducted in-depth analysis of product features, assessing factors that resonate with customers, and contributed valuable insights during the planning, design, and development of marketing strategies for Jaguar and Land Rover Luxury passenger cars in Vidharbha, Central India• Formulated and executed promotional campaigns and market penetration strategies that catapulted the brand's market share from 8% to 25% in just six months• Designed innovative advertising campaigns, organized upcountry events, and orchestrated personalized customer initiatives, resulting in an amplified brand image, effective product communication, and a 17% boost in test market sales• Implemented product communication strategies, including BTL and Digital Marketing, to ensure strong brand recall and heightened product engagement among end-users

Areas Assigned: Nagpur, Raipur and Upcountry MarketsKey Result Areas:• Steered the marketing activities including Brand Building & Promotion, Advertising and Visibility Management, Luxury brand management, Enquiry/ Lead Generation, Sales funnel management, Market research and competitor analysis• BTL - Customer events, trade shows, Expos, display events, New product launches, New dealership launching, road shows,• ATL - Advertisement, In film Branding, Radio campaigns, Hoardings• Generation of enquiries through various digital marketing campaigns using tools like– SEO, Social media marketing, Google AdWords, Google Business, Google Trends, Google-Docs, Sheets, Slides & Forms, You Tube, etc.• Generating White papers, Development of marketing collaterals like Brochures, Flyers, etc. website content management, social media & digital marketing• Promotional videos making – Making customer video testimonial films, making promotional video films on showroom launch, product launch & major customer based events• Corporate tie-ups for various co-branding activities• Generation of various HNI based customer database for further profilingHighlights:• Received Best Marketing Manager Award-PAN India for Quarter-1, 2015 and awarded with Germany trip in July 2015 by Mercedes-Benz India• Ranked 4th in Pan India Q1, 2017 performance, Awarded by Mercedes-Benz India• Awarded by Auto Hangar (I) Pvt. Ltd. for special recognition in Marketing – June 2017.• New product launches - Mercedes-Benz GLA, C-Class, CLA, GLE Class, etc. (2014-15)• Managing National level events - Mercedes-Benz Luxe Drive in Sep’2015, Star Showcase Oct’2016• New Dealership Launching- Mercedes-Benz Raipur Dealership launch (2014 & 2015)

• Strategic planning and implementation of marketing activities including Digital, BTL & ATL • Budget allocation and preparation of marketing plans keeping sales team and market in mind• Event Management- Customer events, trade shows, Expos• Facility branding – Internal branding of the showroom and after-sales according to the Mercedes-Benz guidelines• New product launches - Mercedes-Benz GLA, C-Class, CLA, GLE Class, etc.. (2014-15)• Managing National level events - Mercedes-Benz Luxe Drive in Sep’2015• New Dealership Launching- Mercedes-Benz Raipur Dealership launch (2014 & 2015)• Generating PR coverage through various medias• Generating prospects in upcountry regions via various road shows, display & test drive events • Generation of various HNI based customer database for further profiling• Brand Awareness• Enquiry/Lead Generation• Vendor Management• Corporate tie-ups for various co-branding activities• Handling Digital & social media marketing activities• Market research and competitor analysis• Advertising and product branding

• Strategic Consulting, including business plan & marketing strategy development.• Planning Advertisements of various products of the institutes through newspapers.• Market research and competitor analysis.• Conducting In-house seminars for walk-in enquiries & enroll students to increase the awareness of the company.• Executing College seminars throughout Maharashtra for increasing the awareness about the IT Industry.• Handling the various corporate events & exhibitions.• Advertising and branding the educational product of the company at various inter college events.