Inspired by Indian cultures at ITIDOR, we bridge the past and present with our unique blend of contempo-traditional designs, innovation and quality evoking a sense of peaceful and elegant eco-conscious living inspired by our very own vintage Indian crafts and textiles. With our focus on zero waste and conscious living we pride ourselves on being an ethical clothing brand that infuses meaning into one's wardrobe with our thoughtful designs of out-of-the-box clothing styles and exquisite collections topped with intricate details.

The day to day objectives of my work were to : Understanding the situational landscape of need and accordingly providing Media Solutions for clients operating in Insurance Industry, Crypto Industry, E-comm./Online Business Industry, Technology Industry based in the territory of Mumbai region (Maharashtra, India).• Connect with the businesses on daily basis to explore, understand & deliver business solutions via media & advertising.• Competition & market analysis to keep up with upcoming trends in the advertising sector & consumer perception.• Ideating, curating, developing and managing tailor made marketing campaigns across all media platforms to build credibility of the brands & businesses.• Ideating & delivering tailor made/customised innovative media solutions in the print space.• Generating a database of potential prospects.• Getting new brands/businesses on-board for their marketing & advertising needs.

My journey with Jio Creative labs (JCL) was laden with invaluable experiences. During my time with Jio Creative Labs, I had the opportunity to work as a "Brand Strategist", ideating Business Strategies (Digital/Non-Digital) for Brands, which involved all the work from strategic IMC planning to digital marketing to content writing to sales to secondary research and market understanding, in the domain of advertising, marketing & brand communications. The daily aim of my work was to understand & study the public relations and marketing industry and its specifics while at the same time analyzing the gaps in the brand communication processes of our client brands.The key focus areas of my day-to-day work involved - 1. Developing marketing strategies for the clients and also getting new customers on board.2. Benchmarking, market analysis, and researching and understanding the market to keep up with ongoing customer and market trends.3. Ideating and conceptualizing creative strategies for the brands on board to overcome the gaps in their communication processes to fulfil their communication requirements.3. Strategizing, developing, executing and managing marketing campaigns on all platforms to build the credibility of the brands to increase their brand presence and customer engagement.

Revenue Generated (during the period): INR 4,91,500/-BYJU’S – Think & Learn Pvt. Ltd., an INDIA-based one ofthe fast-paced unicorn Edu. Tech startups growing at a good pacedomestically as well as internationally. It is a self-learning platform forstudents, providing quality education in the form of a tablet learningcourse, embedded with video lectures and interactive visuals & graphics. The firm works on a target-based B2C marketing and selling model, encouraging the employees toachieve targets under a pressurized work environment, improving persuasion skills, management skills, communication skills, team working ability, andachieving individual as well as team targets.My work profile with BYJU's involved - 1. Client-facing roles, involving supreme persuasion skills, wherein we were to persuade the clients/students to be onboarded with BYJU's learning platform for their desired courses via paid subscriptions.2. Client-Servicing roles, involving customer engagement skills, as our onboarded clients were our responsibility, and were to be addressed by us for all their needs with the company, right from their documentation till the end of the subscribed course, to make sure they stay engaged with the course and enjoy the entire learning journey, thereby helping with more referrals and word of mouth publicity, driving more sales.3. Ideating marketing/sales strategies to enhance the overall sales of the team, thereby achieving all the revenue targets in each cycle, individually as well as the team as a whole.4. Team working culture, as we had individual as well as team targets to be achieved within the stipulated period of time, thereby creating a culture of healthy and hygenic competition.